Want to boost your Instagram account? Of course, you do. Who doesn’t?
It’s hard to keep up with Instagram and its constantly changing features and algorithms. I don’t think anyone will ever be able to be 100% on top of it all the time. But that doesn’t mean that you can’t have a successful Instagram account driving traffic through to your site.
I don’t know about you, but I could spend hours and hours on Instagram every day. And not necessarily for business purposes either! But, realistically, we don’t all have hours on end to network and build our following.
Here are 5 simple tips you can implement today to boost your Instagram account.
1. Make the Most of Your Bio
I see so many people who don’t make the most of the bio section of their account.
It’s your first impression on those looking at your account. Make it a good one.
Sure, Instagram is all about your images but people also want to know about you. That’s where your bio comes into play.
As with all of your other social media accounts, a profile photo is key. Make sure that it’s the same as all of you other social media accounts as consistency plays a huge part in building your brand and in your audience being able to easily identify you.
Next up, is writing about yourself. Again, it’s like your other social media accounts. Make sure that you tell your audience who you are and what you do. If possible, end with a Call to Action and a link to your site.
Instagram doesn’t allow links in your image captions or comments etc. so your bio is the place to add a link through to something amazing (not just your home page). Add a link through to your lead page, subscribe box or your latest blog post. You can constantly change and update that link and add the hashtag #directlinkinbio to your images as necessary.
2. Use High-Quality Images
It probably goes without saying but the focus of Instagram is on images.
There are so many accounts out there that have an insane level of photography that it’s hard to compete (unless you’re a photographer/photography blogger). But that doesn’t mean that people won’t appreciate, like and comment on your images if they’re good quality and interesting.
So, don’t be disheartened by those pro photography accounts. Instead, focus on your images being the best that you can produce.
If you are good at taking your own photos, go crazy. If like me, you’re not great, then it’s time to invest in some lovely stock photos and backgrounds. You can find a list of amazing people who provide high-quality stock images here.
Make your images more interesting by adding text where relevant using apps such as Canva and Word Swag.
Instagram is like every other social media channel; it’s about being social and engaging with people.
One of the best ways to build your community and audience on Instagram is to engage with other people.
Start out by liking photos in your feed and, if you see images that you really like, leave a comment. This will have a couple of benefits. Firstly, if your name is popping up on someone’s account over and over again as you like their content, they are more likely to check out your profile and follow you.
Next, find some more images and accounts to like and follow by searching for popular hashtags that are similar to you and your blog.
You’ll soon see people returning the favour and a community around common interests forming.
4. Use Hashtags
Instagram is all about the hashtags. So, if you want to give your account a boost, get using them!
Don’t just randomly hashtag whatever words pop into your head. Be strategic about it. Do some research into popular hashtags in your niche before making any decisions. Have a look at what other blogs and businesses in your niche are using and go from there.
Instagram will let you use up to 30 hashtags and I would recommend using as many of those 30 as you can without just using them for the sake of it.
Another tip when it comes to using hashtags is to include a couple of key ones in the caption to the image but then add the others in a comment on the photo.
There’s a great list of useful hashtags in this article by The Blog Market.
5. Have a Strategy/Plan to Boost Your Instagram Account
It doesn’t have to be a detailed plan of action.
Now, I would never push choosing a theme on anyone because I’ve seen lots of accounts without a theme do really well. I would, however, strongly recommend choosing an “approach”. You might want to post images with quotes only, you might choose to post black and white images only…the list goes on.
Decide how often you want to post on Instagram (ideally, regularly) and stick to it. I use Hootsuite to schedule my posts but unfortunately, you still have to manually approve them as Instagram doesn’t allow third party posts.
Then there’s another layer to the planning – thinking about what type of images you’ll be posting and when. Maybe you want to post inspirational quotes once a day and promotional pics every other day. Thinking about these things ahead of time means that you can create images in bulk and schedule them ahead of time.
With these simple steps, you should start to see a change in your following and your engagement on Instagram fairly quickly.
Do you have any other tips to boost your Instagram account? Let me know in the comments below.
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