Blogging

  • Blogging Bosses – An Interview with Caitlin from Desk Life Project

    Hello wonderful bloggers and entrepreneurs!

    Welcome to the seventh instalment of Blogging Bosses. A place for bloggers and entrepreneurs to celebrate themselves and their achievements, as well as offering inspiration to others.

    In case you missed it, scroll down to the bottom of the post to catch up with older instalments.

    So, we’ll get straight into this month’s bad-ass blogger interview – Caitlin from Desk Life Project.

    Blogging Bosses - Episode Seven

    **This post may contain affiliate links for products I love. If you make a purchase through one of these links, I will earn commission at no extra cost to you. For my full disclaimer, please click here**

    Tell Us a Little Bit About Your Blog/Biz

    I’m a freelance copywriter and social media manager, and I run a blog called Desk Life Project about freelance life, being an entrepreneur and working from around the world. It’s really taken off over the last few months, and I’m hoping to grow the community even more.

    What Inspired You to Start Your Own Blog/Biz?

    I previously worked as the Content Manager for one of the fastest growing beauty brands in the UK, which was an amazing role, but as you can imagine, very busy and draining! I ended up burning out and decided I wanted to become self-employed to improve my work-life balance and work with a variety of clients. Desk Life Project then began as a little blog on the side of my freelance life, but since launching it’s become rather popular, and we now have a few contributing writers involved which is exciting.

    Blogging Bosses - Episode Seven

    What Were the First Steps Your Took to Put Your Dreams into Action?

    I knew that I needed to make a change when I was still working in my full-time role and made a plan that would allow me to go freelance in around 2 months. It wasn’t set in stone, as I did go back and forth about handing in my notice many times, but in the end, it felt like the right decision. I worked on putting all of the relevant work I had done over the years into an online portfolio, contacted everyone I knew that ran a business to let them know that I would soon be available for freelance projects, and began reaching out to brands that I liked. I gave myself weekly goals of how many people to contact, and in the end, I managed to get enough initial clients to confidently cover all of the expenses that I had, which was a great way to begin.

     

     

    What is the Biggest Challenge You’ve Faced so Far and How Did You Overcome it?

    The first ever client I took on turned out to be a bad one. I put in more time and effort working on their project than I should have because it was my first job and I wanted to make sure I did the very best work I could. We had a contract, so I had done everything the right way, but in the end, they took my work, stopped contacting me and eventually refused to pay me. That was my first, and thankfully the only experience of a dishonest client so far, but it definitely took a lot out of me emotionally. I think you have to be prepared for things like that to happen when you work freelance, so if I had to give any advice it would be to always have a contract in place to cover yourself.

    Blogging Boss - Episode Six

    What is Your Biggest Achievement to Date?

    One of my goals as a freelancer was to become location independent and travel while I worked. I had also always wanted to write a book, so during my first year of freelancing, I’m pretty proud of the fact that I managed to take on enough clients, travel Central America for over two months, and finish the first draft of a novel. It’s been a busy year, but one of my best!

     

    What is Your Favourite Thing About Running Your Own Blog/Biz?

    Seeing Desk Life Project go from a couple of views here and there to thousands of visitors has been really exciting, and having the time each day to work on it and interact with readers is great, something I wouldn’t have been able to do when I was working full-time. I think for me having this positive work-life balance has been my favourite thing about being self-employed, as now I feel so much healthier and able to go after what I want.

    Blogging Bosses - Episode Seven

    What Could You/Your Blog Your Business Not Function Without?

    The London creative scene! Working alone from home would get old really quickly if I didn’t have so many self-employed friends around me working on amazing creative projects. I’m lucky enough to have met a lot of great people who are quick to help each other out, which I’m very grateful for.

     

    What Keeps You Motivated and Focused When Things Get Tough?

    It’s so easy to get caught up in a project and allow it to start eating into your personal time, but I think at the end of the day you have to set aside certain hours to spend with other people and do things away from your laptop screen, or your motivation and focus will slowly deplete. If I start to feel a little run down, I always go for a walk during the day and listen to a podcast. I still feel like I’m learning for my business, but I’m out in the fresh air and it makes me feel so much better.

     

    What One Thing do You Wish You Had Known Before You Started Out?

    Don’t feel like you need to follow the path that someone else has taken or judge your own success against theirs. I spent a long time feeling like I wouldn’t be successful until I had landed huge clients and corporations, but now I understand that it’s not where my interest lies. I’m passionate about working with startups, small businesses and entrepreneurs to take their vision to the next level, and I’m learning to own that. Just because I’m not copywriting for Coca-Cola doesn’t mean that I’m failing. I’ve met some amazing people doing what I do, and wish I’d learned to appreciate that sooner.

    Blogging Bosses - Episode Seven

    What Does the Future Hold for Your Blog/Biz?

    Hopefully more travelling in the future, and working with even more exciting clients! I’ve been lucky enough to work with so many entrepreneurs just starting their businesses, and I’ve loved being able to help them grow so I’d like to do more of this. Also, Desk Life Project is growing quickly, and we have a few exciting things in the pipeline that I’m hoping to share with our community very soon.

     

    Finally, Tell us One Random Thing About Yourself!

    Whenever I travel somewhere new I like to bring home a snow globe. I don’t remember the exact number I have now but it’s over 40!

    Blogging Bosses - Episode Seven

    A huge thank you to Caitlin for taking the time to share her story with us!

    If you want to know more or get in touch with Caitlin you can reach her here:

    Blog: http://www.desklifeproject.co.uk/

    Facebook: https://www.facebook.com/desklifeproject/

    Caitlin’s Instagram: https://www.instagram.com/caitmca/

    Desk Life Project’s Instagram: https://www.instagram.com/desklifeproject/

     

    If you’ve missed the older episodes of Blogging Bosses, you can catch up with them here:

    One – Rosalind Brookman

    Two – Ana from The She Approach

    Three – Sammy from Well and Wealthy

    Four – Alethea from See girl Work

    Five – Lauretta from Home and Horizon

    Six – Tanethia from Queendom Reigns

     

    If you’re interested in being featured as a Blogging Boss, you can find more information (along with the interview documents) here.



  • Honesty vs. Oversharing: When To Draw The Line

    Honesty vs. oversharing: do you know where to draw the line?

    That’s the question that’s being addressed by today’s guest poster, Lucy Wyndham.

    For those of you who are new to Flourishing Freelancer, Lucy is a freelance writer who wrote a great post for us at the end of last year entitled 8 Ways to Make Money in Minutes.

    Now, she’s taking on the fascinating topic of honesty vs. oversharing and where to draw the line as a blogger.

    So, without further ado, I’ll hand this post over to Lucy!

    Honesty vs. Oversharing

    **This post may contain affiliate links for products I love. If you make a purchase through one of these links, I will earn a commission at no extra cost to you. For my full disclaimer, please click here**


    These days, honesty is important. Kelly Samuel, Social Media Director of Code Social, says that “Authenticity is the key component of what makes social media so successful for businesses”. That being said, there comes the point when your honesty turns to oversharing. How can you walk this fine line while staying true to your blogging voice?

    Here are some tips:

     

    Know Your Audience

    When you write on your blog, you should know who you are talking to. Be able to imagine your audience. When you write, imagine their faces as they read your words. This will help you decide what to share, and what to keep private.

    For example, if you were writing an email to your best friend, you might include some embarrassing details about a night out with friends. However, if you were at a dinner with your extended family, you may not share that same exact information. The deciding factor is your readership, so if you know who you’re writing for, you know how to tailor your content to your audience.

    Honesty vs. Oversharing

    Let Your Purpose Guide You

    What is the purpose of your blog? Keep this goal in mind when you infuse your blogs with honesty. For example, you could be writing a blog so that you establish yourself as an authority figure. If this is the case, you want to share details that highlight your strengths. Yes, you can include weaknesses so that you are relatable, but don’t go over the top.

     

    Take Wise Risks

    Your blog is like a piece of real estate in the vast online space. It is all yours. In this corner of the world, you have the power to let your real character and spirit shine. Don’t hold back. As long as it feels good and empowering to do so, say what is on your mind.

    Be vulnerable. Your authenticity will help your readers relate to you. Neurobiologically, the human mind is designed to form bonds when a relationship meets specific criteria. When another human can tell that you are saying something from the heart, they may connect to what you say on a deep level.

    Finding the right balance between authenticity and oversharing takes some practice. When you write a post, imagine your audience members’ faces. Keep your purpose in mind, and then be true to yourself and open up if it feels right.

    8 Ways to Make Money in Minutes


    My Thoughts on Honesty vs. Oversharing

    I want to say a MASSIVE “Thank You” to Lucy for taking the time to write this post on such an interesting topic. In fact, I found it so interesting that I actually just wanted to add my own thoughts in here at the end but I’ll keep it really brief:

    • Share what you are comfortable with – if you’re naturally a reserved person, don’t force yourself to share things you don’t want to. If, on the other hand, you’re open in real-life, share away!
    • Stay true to your own style Vix Meldrew is one of my absolute favourite bloggers and she shares EVERYTHING. And I mean everything. But she’s killing it in the blogging world because that’s her style and that’s why people love her. I’m not saying that she would lose followers if she stopped sharing as much but her 100% honest and transparent (and sometimes, naughty) content certainly gains her lots of deserved attention.
    • Think about your audience – I know that Lucy mentioned this but I think it’s an important one. If I suddenly started talking about my sex life on here, people would be freaked out. It’s not the topic itself, it’s just not the place. It’s not why readers come to Flourishing Freelancer. However, if you want to start sharing stories and advice that don’t apply to your current blog’s audience, just start a new one! I have four blogs in total, each sharing different content. Don’t let the fact that you have a particular audience on your current blog stop you from pursuing another interest.

    Honesty vs. Oversharing


    This guest post was written by Lucy Wyndham (thanks again, you’re a star!)

    If you’re interested in submitting a guest post, check out our guidelines here and get in touch!

     

  • Everything You Need to Know About Hosting Your First Webinar

    Are you thinking about hosting your first webinar?

    Even if you haven’t hosted a webinar before, you’ve probably attended one or two.  And, if you’re thinking of hosting your own webinar, you probably enjoyed the ones you attended.

    There are a number of things that you need to think about before going live including what tools you’re going to use, how you’ll get people to sign-up and, most importantly, what the purpose of hosting the webinar is!

    It can feel overwhelming but don’t worry, this post will guide you through everything you need to know about hosting your first webinar.

    ** For the purposes of this post, I will be talking about webinars that are being offered for free, either as an opt-in incentive or as part of a sales funnel**

    Hosting Your First Webinar

    **This post may contain affiliate links for products I love. If you make a purchase through one of these links, I will earn a commission at no extra cost to you. For my full disclaimer, please click here**


    Why Webinars?

    If you’re thinking about hosting your first webinar, you probably already know the benefits of them. But, just in case you’re sitting there thinking that hosting webinars was just a fun way to fill time, here are some of the other reasons you might be considering hosting a webinar:

    To increase email subscribers

    Hosting a webinar is a fantastic way to gain new email subscribers and boost your list.

    As part of the registration process for attending the webinar, people will need to subscribe to your email list. In theory, it’s the same as any other freebie or opt-in incentive – your readers will give you their contact details in exchange for valuable content.

    Hosting Your First Webinar

    As the starting point to a sales funnel

    We all know that offering something valuable for free is a great way to start off your sales funnel. It’s a great way to know who is interested in a particular topic (so you can market directly to them) and to show them how much value you can offer to students, clients and/or customers.

    For more information on sales funnels and systems that really convert, check out Sweet Sales Systems from Elise at House of Brazen.

    Hosting Your First Webinar

    They are a great way to connect with your audience FOR FREE!

    Webinars are one of the best ways to engage with and reach your target audience. They allow you to interact with your audience and share valuable, actionable content with them in a way that written content just can’t.


    So, now that you know why they’re the bee’s knees, here’s everything you need to know about hosting your first webinar:

     

    Choosing a Topic

    Or, more specifically, choosing a topic that people want to learn about.

    If your webinar is going to be the starting point for a sales funnel, the webinar topic should be similar to the end product that your funnel leads to. It might be a sneak preview of the end product’s content, or it might just be similar.

    Already having an end product in place (or at least planned out) takes away the need for you to brainstorm topics for your webinar!

    If, on the other hand, your webinar is going to be serving as a way to grow your email list, you’ll need to generate ideas that your target audience will be interested in.

     

    1. Look at your most popular posts

    Check your Google Analytics and find out what your most popular topics are. You can repurpose this content into a webinar or address a different angle.

     

    2. Ask your audience what they want

    There are a couple of ways you can find out what your audience wants. You can ask your readers directly using your email list and/or Facebook Group, you can create a poll on Facebook and Twitter or you can look around other Facebook Groups to see what questions are being asked.

     

    3. Expand on your most popular downloads

    Is there an opt-in incentive that consistently performs better than the others? Then it’s probably a topic that your audience are interested in learning more about.

    One of the main things to remember when choosing a topic is to keep it specific. Don’t try to cram too much into your webinar as it will feel rushed. Instead, focus on giving your audience specific, actionable content on one small topic.

     

    Creating a Title and Purpose for Your Webinar

    Creating a title for your webinar is the same as creating a title for your blog posts. They need to let your audience know what the webinar is about but, at the same time, entice them into registering to find out more.

    As with blog post titles, anything with “How to” in it works really well, as do “Learn how I….” titles.

    Alongside a gripping title that piques your audience’s curiosity, you need a purpose for your webinar. This is a couple of bullet points that set out exactly what lessons your audience will learn from the webinar.

    As I mentioned earlier, your webinar should be simple and succinct in terms of the topic so no more than 3 or 4 bullet points are needed. These will help you stay on track when it comes to creating the main content of the webinar.

    Related Post → The Perfect Blog Post – Incredible Post Ideas and Titles

     

    Where to Host Your Webinar

    Before you start planning the content of your webinar, it’s important to decide where you are going to host it.

    The reason for choosing the platform first is to ensure that you’re not rushing around last minute looking for a system that meets all of your needs. It also ensures that you have time to explore the system and experiment with it well in advance and, if you need to, you’ll still have time to find another.

    There are lots of options available out there for you to choose from BUT most of them are expensive. Like, seriously expensive.

    Even if your level of income means that you can pay for one of these platforms, it doesn’t mean that you should.

    A lot of big webinars that I have attended have been run through WebinarJam or CrowdCast. At the time of writing, WebinarJam is $479 per year and CrowdCast ranges between $49 and $195 per month!

    That’s a lot of money, especially when you can host your webinar for free using a very well known and reliable platform – YouTube.

    For options outside of YouTube, check out this post from the Elegant Themes Blog: The 15 Best Webinar Software Products from Around the Web

    Hosting Your First Webinar

    Using YouTube Live to Host Your Webinar

    Previously known as Google+Hangouts, YouTube Live is a fantastic and reliable way to host your webinars for free.

    You can send the YouTube link to your attendees or, use a code to embed it into a page on your site. Whatever works best for you.

     

    1. Create a Google account (or log into YouTube if you already have one)

    YouTube is owned by Google so, in order to log into YouTube, you need to have a Google account. Don’t worry though, it’s completely free and takes a matter of minutes to set up. Simply head to the sign-up page and follow the instructions.

    Once you’re in your YouTube account, set up and verify your channel, making sure you read the terms and conditions well before proceeding.

     

    2. Set Up the Webinar

    Select “Creator Studio”, then from the left-hand menu select “Live Streaming”. Next, click on “Events” and “Enable Live Streaming”.

    Hosting Your First Webinar

    You will then be taken to a screen where you can add all of the details such as your webinar name, time and date etc.

    You can also choose the privacy settings here. I would opt for “Unlisted” as this means that it can only be viewed by people who have the link i.e. those who have registered using your sign-up form and have received a link to the webinar (more on setting this up in a minute).

     

    3. Embedding the webinar on your site

    There’s absolutely nothing wrong with your viewers watching your webinar on YouTube. It’s simple and clean, plus you have access to their live chat function so you can answer your viewers’ questions during the webinar.

    You may, however, decide that you want to embed the video into a dedicated page on your site. Why? Because you can add your branding to the page and make it look like it really belongs to you rather than being any old video on YouTube.

    Like I said, it’s entirely your choice. I’ve hosted webinars both ways and not seen any markable difference in either method in terms of the number of attendees and conversions.

    Once your webinar is set up on YouTube, you will be taken to the Google screen where you will record the video. In the bottom right-hand corner, there is a button called “Links”. Click on that to find the embed code, copy it and then pop it onto the page on your site where you’ll be hosting the video.

    Hosting Your First Webinar

    If you’re a WordPress user, I’d recommend using a free page builder plugin like Elementor to get the different “blocks” in the exact places you want.

    You’ll want to add a live chat function to the page too so that you can engage and communicate with your audience throughout the webinar itself. For this, I use the free Chatango tool. Again, it’s just a simple case of embedding it onto your page.

     

    Inviting Attendees

    Getting people to sign up for your webinar is the same as getting them to sign up for any opt-in incentive that you offer.

    Start by creating a stand-alone sign-up form that you can include in your sidebar or in blog posts etc. as well as a landing page.

    Treat your landing page like a sales page and tell your readers how they will benefit from attending your webinar. For example, what skills they will learn. It’s also a great incentive to offer an exclusive bonus for people to attend live, like a checklist or workbook that isn’t available elsewhere on your site.

    Promote your upcoming webinar on your social media accounts and to your newsletter subscribers.

    Use your email marketing service provider to tag people who have signed up for the webinar so that you can send them reminder emails and a link to the webinar closer to the time.

    Related Post → Creating Sign-Up Forms and Where to Place Them to Increase SubscribersHosting Your First Webinar

    Get Your Content Ready

    There’s not a lot I can tell you for this stage of the process because it’s entirely up to you!

    You can present your webinar in any way you want to. You can use Powerpoint slides and talk to them (with your face never being on camera), you can sit face on and talk directly into the camera, you can share your screen or a combination of all of these.

    Remember to focus on those few bullet points that you set out as the purpose of your webinar early on so as not to try and cover too much.

    I tend to do my webinars as Powerpoint presentations with me talking to the slides. I create the slides first and then write out bullet points for each to guide me on what to say. Personally, I don’t like to write a full script because there’s then a temptation to read it during the webinar and I sound all strange and staged!

    Make sure that you have adequate time to practice your webinar a couple of times before the big day. Practicing will not only ensure that you have the timing right (you don’t want to get 20 minutes into an hour-long webinar and find that you’ve run out of things to say) but it will also reduce your reliance on your notes or script.

     

    A Note on Pitching

    If the sole purpose of hosting your first webinar (or any other webinar!) is to gain more subscribers, you probably aren’t going to be pitching anything during your webinar.

    However, if you’re using the webinar as the start of a sales funnel or to promote a product, you’ll want to pitch during your webinar.

    From a personal point of view, there’s nothing worse than joining a webinar and the whole thing is just a sales pitch and I don’t actually learn anything from it.

    Whilst you need to be direct with your pitching and have a clear call-to-action, make sure that you are delivering valuable, actionable content in the webinar itself. To help your pitch convert into actual sales, add some kind of “urgency”. This could be a limited time free bonus in addition to your paid product or a discount that expires

    If you are pitching a product or service, make sure that your offer is clear and your checkout cart (or whatever system you’re using) is ready to process orders. You don’t want your audience thinking “wow, that sounds great”, clicking on the link to your new course and not being able to access the page or purchase the damn thing!

    Hosting Your First Webinar

    Start Your Event

    When it’s time to go live (well, about 20 minutes beforehand), head back to YouTube, “Live Streaming” and “Events”. Then hit “Start Hangout on Air” under the event that you’ve created.

    Going live when you’re hosting your first webinar can be really daunting so make sure you give yourself plenty of time to get things in order well in advance.

    You won’t be live right away, but you will be taken through to the webinar screen. From this screen, you can select what you will be streaming (your screen or your webcam).

    About 5 minutes before the official start time, go live just to check that the sound and video are working and to welcome any early viewers.

    In the first couple of minutes of your webinar, you might want to cover a few housekeeping issues such as how you will deal with comments (will you be in the live chat throughout the webinar or will you answer all questions at the end). Then give an outline of what will be covered before diving into the meaty content. Hosting Your First Webinar

    After the Webinar

    There’s no obligation to send out a replay of the webinar but I’ve seen good results from it. I only send it those people who had registered to attend rather than my whole list. I know how busy we all get so I don’t want people to miss out.

    The post-webinar follow-up phase is particularly important if you pitched your product or service during the webinar.

    The first email I send out is to say thanks to those who attended and the link to the replay of the webinar. I also include a reminder of the bonuses.

    I then follow up with two more emails; one reminder of the time limit on the deal or bonus and then a final reminder an hour or so before the offer expires.


    And that’s all there is to hosting your first webinar!

    Your first webinar might take a lot of work and feel a bit stressful but trust me, once you have that first one under your belt, your confidence will skyrocket and the whole process and experience will become much quicker and more relaxed.

    Simply follow these steps and use the free schedule and checklists below. There’ll be no stopping you!

  • Blogging Bosses – An Interview with Tanethia from Queendom Reigns

    Hello wonderful bloggers and entrepreneurs!

    Welcome to the sixth installment of Blogging Bosses. A place for bloggers and entrepreneurs to celebrate themselves and their achievements, as well as offering inspiration to others.

    In case you missed it, you can read older installments here:

    One – Rosalind Brookman

    Two – Ana from The She Approach

    Three – Sammy from Well and Wealthy

    Four – Alethea from See girl Work

    Five – Lauretta from Home and Horizon

    So, we’ll get straight into this month’s bad-ass blogger interview – Tanethia from Queendom Reigns.

    Blogging Bosses - Episode Six

    **This post may contain affiliate links for products I love. If you make a purchase through one of these links, I will earn a commission at no extra cost to you. For my full disclaimer, please click here**

    Tell Us a Little Bit About Your Blog/Biz

    I take a holistic approach in life. My mantra and Bible verse I live by is “Beloved, I pray above all things you will prosper and be in health, even as your soul prospers.” (3 John 1:4). My blog isn’t about religion but living a life that’s whole. I attempt to use this platform to encourage and empower women to live a life that’s mind-blowing by showcasing my life’s ups and downs.

    What Inspired You to Start Your Own Blog/Biz

    There came a point in my life where I was depressed and thought about suicide. I had to get out of that dark place, so I cried out to God quite a few nights, telling him I needed a deeper spiritual connection. I knew there was more to life that I could experience. Blogging came to me during self-introspection since I love to write. So here I am!

    What Were the First Steps Your Took to Put Your Dreams into Action?

    I started a year ago but was inactive because I wasn’t motivated and totally lost. Then I became reinvigorated when I kept being advertised to from It’s a Lovely Life™ bloggers to take their course to Start a Money Making Blog.

    Blogging Boss - Episode Six

    What is the Biggest Challenge You’ve Faced so Far and How Did You Overcome it?

    Oh hell! Where do I begin? Starting out as an entrepreneur is a challenge in itself. I am trying to find my footing. I am trying to learn as much as I can. In a saturated market, I am trying to create my individuality/brand, while simultaneously expand my reach. I just went full throttle with this thing back in December 2017.

    What is Your Biggest Achievement to Date?

    Out of a random act of kindness, I was nominated by Jennifer Pompaski for the Sunshine Blogger Award.

    What is Your Favourite Thing About Running Your Own Blog/Biz?

    I can visualize the independence I can have as a mother. The earning potential is truly limitless I am learning. Plus, I dictate my time and I place a value on my worth.

    Blogging Bosses - Episode Six

    What Could You/Your Blog Your Business Not Function Without?

    My blog can’t function without me. And I can’t function without coffee, but I am allergic to drinking coffee, though. Ain’t that some shit! I get abscesses in my armpits and groin area when I consume caffeine. I talk about it on my blog.

    What Keeps You Motivated and Focused When Things Get Tough?

    My three-year-old daughter and hope in a better future keep me going. I visualize getting out of the rate race and traveling whenever the hell I want. I visualize not living paycheck-to-paycheck anymore.

    What One Thing do You Wish You Had Known Before You Started Out?

    I should’ve kept going when I started my blog over a year ago. I would’ve been further along in my business and journey. However, the one thing I try not to do is live a life of regret. Oh, and had I known Twitter was the shit, I would’ve tapped in a long time ago. I had no idea Twitter was excellent for bloggers in terms of so much unsolicited advice, resources and love.

    Blogging Bosses - Episode Six

    What Does the Future Hold for Your Blog/Biz?

    Oh, honey! I’m gonna be so paid. My income will surpass my income as a Registered nurse. With that financial freedom, aside from my personal ventures, I want to be able to bless women in any way I can using my platform to host intimate conventions, help women heal and show women how to get paid – become their own boss.

    Finally, Tell us One Random Thing About Yourself!

    I served in the US Army for 15 years. I got out as a Staff Sergeant. I’m pretty transparent on my blog so I don’t have too many things that are hidden in my life.

    Blogging Bosses - Episode Six

    A huge thank you to Tanethia for taking the time to share her story with us!

    If you want to know more or get in touch with Tanethia you can reach her here:

    Blog: https://queendomreigns.com/

    Facebook: http://www.facebook.com/queen.tanethia

    Twitter: http://www.twitter.com/OMG_its_misst

    Instagram: https://www.instagram.com/ladytanethia

    If you’re interested in being featured as a Blogging Boss, you can find more information (along with the interview documents) here.



  • 15 Reasons Why Your Blog Isn’t Making Money (and How to Change it)

    Are you sitting there wondering why your blog isn’t making money yet?

    I hear ya!

    You’d heard stories of people making money from their blog. You’d seen photos all over social media of bloggers getting to travel the world with their laptops being their only source of income.

    So you started a blog.

    You wrote posts and Tweeted about them.

    A few people visited your blog so you read some blog posts about monetising your site and implemented the strategies you read. But no money arrived. No one bought products through your affiliate links. No one is hammering down your door offering to pay you for posts. Your ads are making pennies.

    Sound familiar?

    Well, don’t worry my friend. It’s not just “bad luck, there are probably some pretty straightforward reasons why your blog isn’t making money. In this post, we’ll take a look at those reasons and then talk about how to fix them so that you can start making some money!

    Why Your Blog Isn't Making Money

    **This post may contain affiliate links for products I love. If you make a purchase through one of these links, I will earn a commission at no extra cost to you. For my full disclaimer, please click here**


    1. You Aren’t Getting Enough Traffic

    This is one of the biggest reasons why people don’t make money from their blogs.

    Sure, you don’t need thousands of pageviews per day before you see any cash BUT you certainly aren’t going to make any money with zero pageviews.

    So, the first step in monetising your blog should be to work on generating high-quality, relevant content that your audience love. This will help boost your traffic as your draw in new readers and your current readers turn into loyal followers who come back again and again.

    You also need to remember that not all traffic is created equal. And, if you want to make money, you need to have the right traffic.

    What do I mean by the “right” traffic?

    I mean your target audience. People who are interested in your content and, ultimately one day, will be interested in buying your products or services. You’re likely to get the “wrong” kind of traffic from places like Facebook Group promo threads – people who click through to your blogs solely to complete the thread when they actually have no interest in your content. It’s okay that this happens from time to time but try to join Facebook Groups where your target audience hang out and make sure that those groups aren’t the only place that your traffic is coming from.

    Why Your Blog Isn't Making Money

     

    2. You’re Not Promoting Yourself

    So, you’ve got the great content. And you know you need traffic. One of the best ways to boost your traffic is through self-promotion.

    Self-promotion doesn’t just apply to your regular blog content either. It applies to whatever it is that you’re trying to sell. No one will buy your eBook if they don’t know that it exists or what it’s about.

    Make the most of social media to promote your regular blog content, your freebies and your paid products and services. Find relevant posts in Facebook Groups where people are asking questions that your products and services answer. Post direct links to your sales pages on Twitter, Pinterest and your Facebook Page.

    You’ve worked your butt off, so be proud of what you have to offer! Get out there and share it with the world.

    Related Post → 50 Easy Ways to Promote Your Blog Posts for Free

     

    3. You Don’t Have an Email List

    One of the best ways to promote your products and services is to your email list.

    I wish I had started building my email list from day one.

    Almost all of the sales I make come from promoting my products and services to my email list.

    Your readers join your email list because they like what you have to say and want to hear more from you.

    It’s all about pitching it right. You don’t just want to go in there and ask them to buy right off the bat! It’s about using your email service provider to build a sequence that gives value to your readers FOR FREE and builds up to the sales pitch. You need to convince your readers to buy from you.

    And, if you set it all up right, it will run on autopilot.

    Want to know more about making money from your email list? Check out this post by the awesome Melyssa Griffin: 6 Strategic Ways to Actually Make Money with Your Email List 

    Why Your Blog Isn't Making Money

    4. You’re Not Willing to Invest in Your Blog

    You need to spend money to make money.

    This is a tough hurdle to overcome. Especially if you’re a new blogger who doesn’t have much money to splash around on your site. But there are a number of things you should invest in if you really want to make money from your site:

    Self-Hosted Site and Custom Domain Name

    Not only will these make you look more professional (and therefore people will be more likely to buy from you) but you will have more control over your site and a wider choice of money-making opportunities at your fingertips. For example, you cannot have ads on your site if you use WordPress.com.

    A Sales Platform

    Depending on what you are selling, you should invest in a trustworthy platform.

    For my courses, I use Teachable and, for eBooks I use SendOwl. Both of which are easy to use for both me and my readers but they are also trusted sites which makes it easier for people to spend on. No one wants to hand their credit card details over on some dodgy looking site!

    If it’s safe and easy to buy from you, more people are likely to commit.

    An Email Marketing Service Provider

    I’ve just mentioned the importance of having an email list and how this might be one of the reasons why your blog isn’t making money. So it probably comes as no surprise that this is one of the things I recommend investing in!

    There are a few providers out there who offer cheap or free packages for those with smaller lists but at some point, you will need to pay a monthly fee for the service.

    Courses Relevant to Your Niche and Money-Making Strategy

    One of the key turning points in making money from my site was learning what to do from a pro. After spending months on end scouring the internet trying to figure out how to make money from my blog, I finally bit the bullet and invested in a paid course.

    I wish I had done it sooner! It made such a huge difference to have all of the information I needed in one place, broken down into easy-to-follow actionable steps. Also, knowing that I had paid for the information encouraged me to work through every lesson and really absorb and use the knowledge being shared with me.

    For more information on what to invest in and how to set your blog up to be profitable from day one, enrol in Blogging Babe to Business Boss today.

    5. You Don’t Have a Sales Funnel

    This one really applies to those of you who are planning to make money by selling your own products.

    Put simply, your readers need a reason to buy from you. They need convincing that a) you know your stuff and b) you will provide them with useful information that they can actually use.

    Asking them to buy from you the second they “meet” you online isn’t going to get you many sales. And this is a mistake I see a lot. People won’t buy from someone they don’t know, especially if the price tag is high.

    This is where sales funnels come into play. For those of you who don’t know what a sales funnel is, it’s a process where you lead your readers through to the point of buying.

    Learn how to build the perfect sales funnel with Screw the 9-5 here: How to Create a Sales Funnel (2018 UPDATE) 

     

    Why your Blog Isn't Making Money

    6. You’ve Put All Your Eggs in One Basket

    Whilst it might seem like a good idea to put 100% of your efforts into one income stream, that’s not strictly true when it comes to blogging.

    There are lots and lots of different ways to make money from your blog and, if you want to make money, you should consider having multiple income streams.

    Why?

    Because different people like different things. And that applies to your audience too.

    Whilst some of your readers might go crazy for a course that you’ve created yourself, others might prefer to click on your affiliate link to an eBook written by someone else. Some of your readers might click on ads in your sidebar, whereas others won’t even notice that they’re there. Whilst 1:1 coaching will appeal to some of your readers, there are others who couldn’t think of anything worse and would much prefer reading your blog posts (which could be sponsored).

    You see how you can have multiple income streams here whilst still being true to your blog AND giving your audience what they want?

    The great thing is that you can have some passive income streams which require little to no work after setting them up e.g. once you’ve written your eBook, all you need to do is promote it. Then you can focus your time on other income streams that require ongoing work such as coaching or offering social media management services.

     

    7. You’re Trying to do Too Much

    Okay, so I just said that you should have multiple income streams. But you need to be careful to not do too much.

    Yes, your income streams should be diverse. No, you shouldn’t try and offer everything possible!

    As I mentioned above, you should ideally have a mixture of passive income and non-passive income. If you’re trying to offer too much, you risk a couple of things. Firstly, what you deliver may not be the best quality you are capable of delivering because you’re just so busy. Secondly, you risk burning yourself out and becoming exhausted. This may mean that you get nothing done at all!

    Lastly, if you’re trying to do everything, you’re going to find it harder to establish yourself as the go-to expert in your area. For example, if your target audience is beginner bloggers and you create info products for them (eBooks and courses), focus on that and establish yourself as an authority. People will know that’s what you do and, when beginner bloggers are looking for help, they’ll know to come to you (and buy from you).

    If, on the other hand, you create courses for beginner bloggers AND you write sponsored posts about the latest beauty trends AND you have ads on your site for travel agents AND you have a YouTube Channel dedicated to crafts and DIY, people won’t see you as an expert in any of those areas. As such, they are less likely to trust you enough to buy from you.

    8. You’re Just Like Everyone Else!

    Sorry!

    There are millions of bloggers out there. And there’s no doubt that there will be other bloggers out there who are offering the same products and services as you. One of the reasons why your blog isn’t making money is that your target audience simply have too much choice that all looks similar and they chose someone else who looked slightly different. Someone who stood out.

    So, you need to make yourself stand out.

    One of the easiest ways to make yourself stand out is by showing your personality. At the end of the day, everything online has been done before. Your personality is yours and no one can take that away from you or copy it.

    There are various ways to show your personality from your brand to the way to communicate and interact with your audience. Write in our own style and incorporate your own experiences into things too.

    Try to offer your audience something different too. Seen lots of ebooks on a certain topic? Why not offer a video course with a downloadable workbook too? Make sure you research your main competition out there and offer your audience something different and exciting.

     

    9. You Are Afraid of Asking People to Buy

    This is a biggie and it’s something I see a lot when people tell me that their blog’s not making any money.

    They’ve created amazing products or offer outstanding services but they aren’t actually asking people to buy.

    I get it though, it can be really tough trying to sell yourself.

    It feels cringey to say “I made this awesome thing, please buy it!”

    And, whilst a direct ask like will work sometimes, it’s not the only way that you can ask people to buy from you.

    What this point is about is using Calls to Action (CTAs) wherever you can. Your CTAs need to be clear. You need to tell your readers exactly what you want them to do. For example, it might be “Download your free workbook here” to get them to sign up to your email list (and we know that email lists are great for selling) or it might be “Click here to learn more about the eBook” which then takes your readers to your sales page.

    For more information about the importance of CTAs, check out number 5 in this great list by Beck Mollenkamp: 5 Reasons Your Website is Not Converting Visitors into Customers.

    There will also be the right time to directly ask your readers to buy from you. For example, when  they’ve made their way all the way through your sales funnel to final stage: the sell.

    Why Your Blog Isn't Making Money

     

    10. You Want to Learn from the Wrong People

    Do you know how many times I see this in Facebook Groups:

    “I’m not making any money from my blog, does anyone have any tips/strategies. I DON’T want to hear from people who have a blog about blogging – that isn’t the type of blog I want to have.”

    The difficulty here is that bloggers who don’t teach others to blog, well…they don’t teach others how to blog. It’s really that simple. If they’re busy working on a travel blog, they’re writing about travel, not how to make money from blogging.

    The reason you get responses to your questions from people who blog about blogging is because that is their area of expertise. They know what they’re talking about and that’s why they’re responding to your questions. It’s their job.

    And you should probably listen to them too. You know why? Because they have experience and are making money from their blog! They’re trying to share that information with you and, the strategies they are sharing most likely apply to bloggers in every niche.

    Take Flourishing Freelancer, for example. I just published a post about how to make money from affiliate marketing using Pinterest. You can apply the strategy I shared in that post to almost any niche, all you need to do is find an affiliate programme in your niche.

     

    11. There’s No Social Proof

    Before I book a hotel, I make sure I read all of the reviews to see what other people thought. I trust a guest’s review more than the description that has been written by the hotel themselves.

    The same applies to selling your products and services.

    Including testimonials on your sales pages lets your potential customers and clients know what to expect and have a little more faith in what you are providing.

    Whilst the internet opens up a world of possibilities, it also opens up a world of potential scams. And that’s a huge reason why people don’t hit “purchase”. What if the course only covers the basics? What if the t-shirt quality isn’t great? These are the kinds of questions people ask themselves before deciding to buy.

    So, let your clients/customers know who’s already bought your product or service and what they thought of it. Let the testimonials answer those questions for you.

    For other tips on launching your course the right way, check out this amazing post from Zoe Linda: How to Validate and Pre-Sell Your First Digital Product.

    Why Your Blog Isn't Making Money

     

    12. You Don’t Have a Strategy

    So, you know who your audience is and what they’re looking for. You’ve got a great content strategy and you provide your audience with high-quality content consistently but your blog still isn’t making money.

    Your blog doesn’t just need a content strategy, it needs a monetisation strategy. Basically, your blog needs a business plan.

    You need to think about the income streams you want to focus on, how and when you’re going to start working on those streams, and how you’re going to scale up those streams in the future.

    Part of this strategy will include other things I’ve mentioned in this post such as marketing your products and services and how your blog content will tie in with everything.

     

    FREE Business Plan Template

    Blogging business plan pin
    Powered by ConvertKit

     

    13. You’re Not Listening to Your Audience

    When you first started your blog, you will have defined your target audience. And everything you create on your blog should be geared towards that target audience.

    The same applies to the products and services you are offering.

    If your blog isn’t making money, it might be time to reconsider what you are trying to make money from. Are the affiliate products that you are marketing relevant to your readers? Is your new course solving your audience’s biggest problems? Are those ads for things that your audience NEEDS?

    The first thing you need to do is research what it is that your audience want and need.

    There are lots of different ways to know what your audience are looking for, here are some of my favourites:

    • Look at what questions are being asked in Facebook Groups and on Twitter
    • Check your stats to see which posts are already performing well
    • Visit other sites in your niche to see which posts are doing well on their site
    • Search for keywords using tools like Google Keyword Planner.

    So, find out what your audience want and need and then provide it!

     

    14. You Don’t Put in the Work

    This one is a tough one BUT, making money on your blog doesn’t come easy.

    When I first started blogging, I was working full-time too. I spent every spare minute I had on my blog. Lunch breaks, evenings, weekends. My entire life revolved around my blog. Not only was it time-consuming but it was difficult too.

    Sure, I loved working on my blog but there have been times when it was stressful and I felt defeated.

    You know what? It was SO worth all of that hard work.

    Another thing that new bloggers seem to misunderstand is the amount of time it takes. I had to put that hard work in for just over a year before I was able to quit my job. Blogging is not a get-rich-quick scheme.

    Even “passive income” streams need a significant amount of work upfront. But money doesn’t grow on trees, right?

    However, if you do put the work in, it is possible to make money from your blog.

    Why Your Blog Isn't Making Money

    15. You Don’t Hold on to Existing Customers and Clients

    Whilst this might not be relevant to you right now if you’ve not made a single dollar yet, it’s super important when it comes to making money from your blog generally.

    Once you have a client or customer you want to make sure that they keep coming back and buying from you again and again.

    There are two key elements to this:

    • Delivery
    • Communication

    Delivery

    It should come as no surprise to you that the best way to ensure that customers and clients come back again, is to deliver on what you promised at the start.

    If you give your readers, customers and clients exactly what you promised (and more), they are more likely to buy from you again. Not only this, but they are also likely to recommend you to other people too.

    Communication

    This is something so simple but is often forgotten by bloggers – communicate with people after they have purchased.

    It’s easier to sell to happy customers than it is to complete strangers.

    But it’s more than just that. It’s great customer service to check in on your customers and see how things are going. You can use this to improve your products and services and to gain testimonials for your sales page (see above)

     


    Ready to See Real Results?

    Luckily for you, there’s a straightforward process that you can follow:

    1. Create amazing content (I’d recommend creating a content calendar to help)
    2. Create a monetisation strategy (aka business plan)
    3. Find out what your audience want and need
    4. Offer your readers something for free and turn them into subscribers
    5. Nurture your subscribers (offer them more free stuff that is valuable and relevant)
    6. Create your paid products/services, find affiliate programmes and ads etc. that build upon your freebies
    7. Sell!

     

    Does That Still Feel a Long Way Off?

    What if I told you, you could:

    • Drive traffic to your blog from day one
    • Build an email list of people hungry for our content and products/services
    • Grow your online community and make meaningful connections
    • Make money doing what you love, right from the start
    • Turn your hobby into a business and quit your 9-5?

    I have just what you need!

    Blogging Babe to Business Boss covers everything from starting a blog from zero to gaining traffic, building a community, growing an email list and making money from your blog.

  • Blogging Bosses – An Interview with Lauretta Wright from Home and Horizon

    Hello wonderful bloggers and entrepreneurs!

    Welcome to the fifth instalment of Blogging Bosses. A place for bloggers and entrepreneurs to celebrate themselves and their achievements, as well as offering inspiration to others.

    In case you missed it, you can read older instalments here:

    One – Rosalind Brookman

    Two – Ana from The She Approach

    Three – Sammy from Well and Wealthy

    Four – Alethea from See girl Work

    So, we’ll get straight into this month’s bad-ass blogger interview – Lauretta from Home and Horizon.

    Blogging Bosses - Episode Five

    **This post may contain affiliate links for products I love. If you make a purchase through one of these links, I will earn a commission at no extra cost to you. For my full disclaimer, please click here**

    Tell Us a Little Bit About Your Blog/Biz

    Home and Horizon is for budget-conscious families looking for affordable home-ware and affordable family travel – my two great passions (apart from the kids!)

    I love being able to be one of the first to deliver news on travel and interior offers and product launches. I’m thrifty (and creative) by nature, so launching a blog seemed like the next natural step to take.

    My blog also covers general lifestyle issues – particularly topics involving teens/tweens, technology (as I’m a big gadget fan!) and “mini rants” as it’s good to get things off my chest!

    What Inspired You to Start Your Own Blog/Biz

    As a full-time travel journalist, I was getting to hear about some great deals – the latest sales and promotions plus new product and service launches.

    I work for a trade magazine and I always thought what a waste that the general public weren’t getting to hear about the great travel deals and launches in one place – hence the idea for Home and Horizon was conceived!

    What Were the First Steps Your Took to Put Your Dreams into Action?

    I didn’t know the first thing about blogging and the tech/platforms behind it, so I read anything and everything I could find about blogging.

    In the early days, I wasn’t aware how important social media was. They say a blog is 20% writing and 80% promotion – and it’s so true!

    Related Post 50 Easy Ways to Promote Your Blog Posts for Free

    Blogging Bosses

    What is the Biggest Challenge You’ve Faced so Far and How Did You Overcome it?

    Juggling raising a family, having a full-time job and blogging. It’s not easy and often early starts and late finishes, but as long as your are (a) committed to succeeding, and (b) have a schedule in place to follow, then most of the challenges can be easily overcome.

    What is Your Biggest Achievement to Date?

    Oooh…I have a few – speaking at Traverse 17, becoming a brand ambassador and every single time a follower tells me how I’ve inspired them or helped them in some way, it makes my week!

    What is Your Favourite Thing About Running Your Own Blog/Biz?

    Making my own decisions, not being answerable to anyone but myself plus getting the chance to be as creative as I like.

    Blogging Bosses

    What Could You/Your Blog Your Business Not Function Without?

    The ongoing understanding and support from my family. Yes, I switch off from the blog from time to time (and that’s important), but if it were not for their support then I wouldn’t be where I am blog-wise today.

    What Keeps You Motivated and Focused When Things Get Tough?

    Keeping in mind my end goal, thinking about the future that I can offer my family and living by the motto “Your get what you work for, not what you wish for.”

    What One Thing do You Wish You Had Known Before You Started Out?

    How much I would love blogging – I would have started years earlier!

    Blogging Bosses

    What Does the Future Hold for Your Blog/Biz?

    One day I’d like to be earning enough money to be able to support my family. I’d love for Home and Horizon to become known as the place for checking out the latest travel and home interior offers and news.

    Most of all, I’d love to inspire and help people develop their own blog path – so lots of event speaking roles and being on panels/podcasts would be great!

    Finally, Tell us One Random Thing About Yourself!

    I find cleaning and clearing therapeutic. Tidy house, tidy mind!

    Blogging Bosses - Episode Five

    A huge thank you to Lauretta for taking the time to share her story with us!

    If you want to know more or get in touch with Lauretta, you can reach her here:

    Blog: http://www.homeandhorizon.com/

    Facebook: https://www.facebook.com/HomeandHorizon/

    Twitter: https://twitter.com/LaurettaCWright

    Pinterest: https://www.pinterest.co.uk/HomeandHorizon/

    Instagram: https://www.instagram.com/homeandhorizon/

    YouTube: https://www.youtube.com/homeandhorizon

    If you’re interested in being featured as a Blogging Boss, you can find more information (along with the interview documents) here.