Freelance Writing Tips

  • How to Write the Perfect Pitch as a Freelancer

    As a freelancer, it’s essential to know how to write the perfect pitch.

    You see, work won’t just appear on your desk, no matter how much you want it to! Okay, sometimes it will but if you want a steady stream of work you need to put yourself out there and find the work.

    But pitching fills freelancers with fear.

    Whether you’re a new freelancer who doesn’t know where to start or you’ve been pitching and seeing no results, this post will show you how to write the perfect pitch every time.

    How to Write the Perfect Pitch as a Freelancer

    **This post may contain affiliate links for products I love. If you make a purchase through one of these links, I will earn a commission at no extra cost to you. For my full disclaimer, please click here**


    How to Write the Perfect Pitch – What to Do

    Pitching to potential clients doesn’t have to be difficult or scary! It can be pain-free if you remember the following key components:

    Connect with Potential Clients Before Your Pitch

    Cold pitching is tough.

    Think about it this way, would you rather hire a complete stranger or someone you know?

    I know I would rather hire someone that I know. That’s where warm pitching comes in.

    Warm pitching is where you “warm up” a potential lead before you send them your pitch.

    Great idea, but how do you do it?

    There’s a couple of ways that you can get your name known by potential clients before you send them your perfect pitch email.

    My favourite method of connecting with potential leads is on Twitter. Why? Because it’s super easy and not creepy! People follow accounts all of the time on Twitter. Unlike Facebook where you have to request someone to be your friend.

    Twitter is also a great place to comment on, and share other people’s content. By retweeting your potential lead’s content, you’re getting yourself into their notifications. You’re making your name more familiar to them so, when it comes time to pitch, they don’t see you as a complete stranger.

    Another great place to connect with people is on LinkedIn. It has the same benefits as connecting with them on Twitter but it lets them know that you’re professional and serious about your freelancing business.

    How to Write the Perfect Pitch as a Freelancer

    Keep it Short and Sweet

    Don’t write crazy long emails.

    Most companies will receive a number of cold pitches each day/week. The number they receive will depend on the size of the company. But, no matter how many they receive, they don’t have time to read long emails.

    So, get to the point of your email quickly. Here’s what you should include (remember to keep each point brief):

     

    • Who you are – this might seem obvious but start off with who you are. People connect with people, so make it clear that you are a real person, not just an automated system.
    • What you do and who you do it for – explain what (relevant) services you offer and who you do those services for (Hint: the “who” should describe the person/company you are pitching)
    • Samples of Your Work and Results – include links to your best work. Make sure that those pieces of work are relevant to your pitch. For example, if you are pitching a wedding site, link to wedding posts you have written before. Let your potential lead know what results they can expect from your work, e.g. “this post got over 1,000 social shares”.
    • Content Ideas – don’t just pitch “I’d like to write something for you” and leave it at that. Send them some ideas – they’re much more likely to hire you if they see some ideas and love them in the first email you send.
    • Call to Action – end your email with a call to action to prompt the reader to do something NOW rather than filing your email away to deal with “later”. Because, let’s face it, “later” rarely happens.

    Related PostHow to Create a Site that Sells Your Freelancing Services

     

    Make Your Contact Information Obvious

    This is something that people skip a lot of the time.

    If you want to write the perfect pitch, you need to think about the little details that make a big difference to the person receiving the email.

    Whilst you might be thinking “but Dani, I just emailed them, all they have to do is hit reply”, there’s more to this than just giving them your email address.

    Include a link to your online portfolio if you have one, if not, include a link to your blog. Also, add links to all of your social media accounts. Before they hire you, your potential client will want to learn more about you, so make it easy for them. They’re much more likely to start researching to see if you’re a good fit for their business if it just takes the click of a button.

    Not only will this make it easier for the recipient to research you, but it will make you stand out from other pitches that don’t include this information.

     

    Include a Link to Your Diary

    Writing the perfect pitch is all about making it easier for your potential client.

    So, make the next step easier for them too.

    Most people will want to actually speak to someone before they hire them. So, the next logical step after sending the pitch email is to arrange a call. Clicking a button in an email to book a call is SO much easier than writing an email to arrange one. Inevitably, it’s never just an email it’s 5-10 emails back and forth to try to get the day and time right for both parties.

    I use Acuity Scheduling to book appointments with my clients. It’s really easy to use and packages start from $0 per month! It also integrates with Dubsado which is the programme I use to essentially run my business.

     

    Make Sure Your Know the Client

    In a recent post, I told you about the time someone sent me a pitch praising me for my work rescuing street cats…needless to say, that pitch went straight in the bin!

    Research the person or company you are reaching out to and make sure that it’s clear in your pitch that you’ve done this. Include a line telling them what you like about their site or business, and how you can help them improve.

    Address the person by name if you. If it’s a blogger or solopreneur that you’re reaching out to, it should be really easy to find their name on their site. If you’re approaching a larger company, hit Google to see if you can find out who their editor is.

    If they have articles on their site already, check that the ideas you are pitching to them haven’t been covered before. I once had someone pitch me a guest post on the exact topic I had posted on my blog two weeks before! It was clear that they hadn’t taken the time to look at my site as that post was still on the first page of my blog.

    How to Write the Perfect Pitch as a Freelancer

    Be Confident

    The idea of the pitch is to sell your services without sounding cocky (because no one wants that!)

    The best way to sell your services is to talk about your client and their business. Tell them how your work will impact them and help their business grow.

    Use confident language and avoid flimsy sayings like “I was just wondering if you need a freelance writer”. Make them feel like they NEED to hire you. But remember not to be too pushy! Yes, it is a sales pitch but it’s also about building long-term relationships.

     

    How to Write the Perfect Pitch – What Not to Do

    So now that you know how to write the perfect pitch email, let’s take a look at some of the most common mistakes people make when sending pitches.

     

    Not Proofreading Emails

    You’re trying to sell your writing skills so, if you can’t check the spelling and grammar in a short, simple email, it doesn’t bode well for larger, more complex pieces of writing.

    Take the time to double, and triple check, your email for spelling and grammar mistakes.

    Also, if you’re using a template of some sort, make sure that it’s fully customised. Double check the recipient’s name and the company name. Make sure that there are no “[INSERT COMPANY NAME]” sections left and that you’ve replaced all the prompts before hitting send.

    How to Write the Perfect Pitch as a Freelancer

    Pinning All of Your Hopes on One Pitch

    I know how this goes. You see an ad or stumble across an awesome website. It’s your dream client.

    So you spend hours…no, days, perfecting your pitch.

    After you hit send, that’s it. You feel that your job as a freelancer is done and you’re adamant that you’re going to get the contract. So you don’t do any more researching and don’t pitch to any new leads.

    I know that this sounds harsh but, in the freelancing world, you can never assume that you’ve got the contract until…well until you’ve got the contract. And, if freelance writing is your sole source of income you need to have a constant stream of open prospects and leads at all times.

    So, whilst you might feel confident and super excited about the pitch you just sent, keep working on new leads and sending out fresh pitches.

     

    Not Reading the Ad

    If you’re sending a pitch in response to an ad you’ve seen on a job board make. Sure. You. Read. The. Ad!

    A lot of ads now include specific requirements to ensure that applicants actually read the ad before applying. I often see things like asking applicants to use a specific subject line in their email or to include their favourite ice cream flavour in the email. It can be anything really.

    So, make sure you read the ad from start to finish at least twice before writing your pitch and then again alongside your pitch to ensure that you’ve addressed and answered everything within the ad before hitting send.

    Related PostHow to Find New Clients as a Freelancer

    How to Write the Perfect Pitch as a Freelancer

    Begging for Work!

    You might feel like doing this. You might feel like doing this a LOT!

    I remember in the early days of freelancing when I was sending out (poorly written) pitches every single day and getting nowhere. I wanted to email potential clients these exact words:

    “Please, please, please hire me! I’m poor and desperate for work!”

    Okay, I know that none of us would ever actually write those exact words in an email but you can beg for work by using the wrong tone in your pitch.

    Whilst it’s great to say things like “I’d love this opportunity to work with you [with an explanation as to why]”, phrases like, “Please give me a chance to work with you” or “Please let me show you what a great job I can do for your company” sound like you’re begging for work.

    This isn’t good for you because a) it looks like you’ll take any job and your pitch to them isn’t special or personal, and b) if they think you’re desperate for work, they’re likely to start trying to reduce your rates.

     

    Using Templates

    Hear me out on this one.

    Templates are amazing. They help you streamline your workflow and run your business more efficiently.

    BUT.

    Most people can smell a template from a mile off. And you know what a template tells them? That the email they just received is just one of a million that you’ve sent out today. It’s not personal and they aren’t special! When you say you can help their business, what you really mean is that you can help any business that will let you!

    Now, this isn’t necessarily true. You probably spend days each week researching and choosing the perfect potential clients to pitch to. So let them know that.

    I recommend using skeleton templates. I.e. templates that have the bare bones of the email set out and include prompts to remind you what to include. That way, your general approach to pitching will be uniform and the prompts will ensure that you don’t miss out an essential part of your pitch.

    How to Write the Perfect Pitch as a Freelancer

    Taking Rejections Personally

    This is THE hardest part about freelancing.

    You pour your heart and soul into each piece you write. You spend days looking for the perfect people to pitch to and you spend hours working on each pitch.

    Then you get rejected. Or completely ignored.

    You need to try not to take these rejections personally. It’s a lot easier said than done but it will come over time.

     

    Additional Tips for Pitching

     

    • Pitch Consistently – send out new pitches daily to keep a regular flow of work coming in
    • Follow Up on Pitches –  if you don’t receive a response, follow up on your original email. Just because you didn’t hear back, doesn’t mean it’s a “no”, it just means that they might be really busy and need a gentle reminder
    • Keep Track of Your Pitches – this way you know who to follow up with and when. You also avoid that embarrassing situation where you pitch to someone who has already said no to you.

     


    Ready to Make Pitching Easier?

    If you’ve been running a freelancing biz, you’ll know how frustrating it can be to write an email that lands you a job. Or allows you to get paid more. Or gets rid of a nightmare client.

    Despite your best efforts, you’re struggling to string together the words needed to make a client say “yes – let’s get started!” on your dream project.

    How to Write the Perfect Pitch as a Freelancer

  • How to Find New Clients as a Freelancer

    As a new freelancer, you’re probably wondering how to find new clients.

    Even as an established freelancer you might still be wondering the same!

    As freelancers – whether freelance writers, web designers, social media managers or VAs –  we’re always looking for ways to find new clients.

    It can be really tough when you don’t have a steady stream of income so finding potential clients and building a relationship with them before you need the contract and the money is essential to ensure that your income stays consistent.

    But the big question will always be “How do I find new clients?” In this post, we’ll look at 10 different ways that you can find new clients time and time again.

    How to Find New Clients as a Freelancer

    **This post may contain affiliate links for products I love. If you make a purchase through one of these links, I will earn a commission at no extra cost to you. For my full disclaimer, please click here**


    1. Cold Pitch

    This is the classic way to find new clients. You also have a better chance of landing the gig when you contact clients directly rather than through job boards or social media (although they are still good options too).

    So, what exactly is cold pitching?

    It’s when you send a potential client (other bloggers, entrepreneurs, small businesses etc.) an email and let them know how your services can help them and their business.

    Maybe you’ve noticed that they don’t have a Twitter account but a lot of their customers hang out on Twitter. Or maybe you’ve noticed that they don’t have a blog but written content would really help to boost their site. If you can provide those services, send them an email to let them know what you can do for them.

    You don’t really want to drop them an email out of the blue though. You can improve your chances by interacting with potential clients before sending that email. So find your dream clients on social media and network with them beforehand. Retweet their tweets, comment on their photos and engage with their page. That way, when they receive your email, your name will already be familiar to them.

    So, what should your cold pitch emails say?

    • Who you are
    • How you found the company/individual you’re emailing
    • How you can help them

    Templates are a great place to start and will save you a whole heap of time, but make sure that you personalise them before sending out.

    Fun fact – in January alone, I received TWO really rubbish cold pitch emails from people wanting to work with “me”. The first one started off with “Dear Paul,”. Erm…no. That’s not me. The second one mentioned my extensive work rescuing street cats. Again, not me. I hate cats! Not that I wouldn’t rescue one in need but I’m certainly not out there every day looking for cats to be rescued! But yeah, it’s safe to say that both emails went straight into the trash.

    Anyway, back to templates…if you have a solid pitch template you can save yourself loads of time and send out multiple pitches each day. In fact, you can streamline your entire freelancing business with a great set of templates (that you WILL customise before sending out!) Grab this bundle containing 18 swipe-and-paste template emails that cover every part of the freelancer/client relationship. Starting with your cold (or warm) pitch, the follow-up, dealing with enquiries and questions about your rates, right through to ending relationships and asking for testimonials.

    How to Find New Clients as a Freelancer

     

    2. LinkedIn

    LinkedIn is totally underrated in my opinion.

    Okay, it might not be underrated by everyone but, when I first started out as a freelancer, I certainly ignored it, thinking that it was only for professionals in full-time employment (rather than self-employed/freelancers).

    LinkedIn is a great way to make new contacts and connect with potential new clients. And, if you set your profile up right, it’s a fantastic way for new clients to find you.

    First off, you need to make sure that your account is set up properly and optimised for people to find you. And, so that once they find you, they know what you actually do! To do this, make sure that you include a great bio that spells out exactly what services you offer.

    You should also complete the “Experience” section of your profile to show off previous work that you’ve completed. This not only allows potential new clients to check out your work (and confirm in their minds that you’re the right person for them) but it also prevents you getting lots of emails asking to see your portfolio (because it’s already there for them to see).

    For more tips on making the most of LinkedIn as a freelancer, check out this post from Writing Revolt – LinkedIn for Freelance Writers: Exactly How I Use LinkedIn to Land High-Paying Clients.

    How to Find New Clients as a Freelancer

    3. Use Your Blog to Sell Your Services

    Your blog is the perfect way to advertise your talents and services. So take advantage of it.

    If you already have an established blog or site, this is perfect. You will have traffic coming to your site and your readers will already be familiar with how awesome your writing skills are!

    Posting articles based on your niche shows potential clients that a) you know your stuff, and b) that you know how to write.

    Here are a few things that you should include on your site to help promote your freelance services:

    Related Post → How to Use Your Site to Sell Your Freelance Services

    How to Find New Clients as a Freelancer

    4. Referrals

    A lot of businesses started out through word of mouth.

    Someone ate at the new restaurant in town and loved it. So they went and told all of their friends about it. The friends booked a table, ate there, loved it and told all of their friends. Before long, the restaurant was fully booked!

    This can work for your freelance business too.

    If you provide an amazing service, your clients will probably recommend you to others anyway. BUT you shouldn’t just rely on the hope that they will.

    That’s why you should ask your former clients for referrals. When you finish working on a particular project for a client, mention to them that you’d be grateful if they could recommend you to people that they know who are looking for similar work to be done.

    You see, whether your main clients are bloggers or business owners, people talk to each other. Even if they are in direct competition with each other in terms of their own clients and customers.

    There’s also often an overlap in services that people use in different businesses. For example, when the owner of the boutique dress shop pops into her local bakery to pick up lunch and notices the beautiful new flyers the bakery has, she’s likely to ask where they came from. And that’s when the bakery owner recommends your design services!

    If you have a close group of business friends you could start a referral circle too where you can refer each other to potential clients. You might do this for a number of reasons, like not having time to complete some additional work or a piece of work not being in your area of expertise.

    For more information on getting referrals as a freelance writer, check out this amazing post by Elise Dopson: How to Get More Referrals as a Freelance Writer.

     

    5. Partner with Other Freelancers

    This is a slight spin on the referral circle I mentioned above.

    Whilst you’re out there looking for potential clients, you’re likely to come across some great opportunities that just aren’t quite right for you. For example, they’re looking for services that you don’t offer.

    So, why not partner up with another freelancer or two who offer different services to you. When each of you stumbles across an opportunity (or receives an enquiry from a potential client) that isn’t right for them, they pass it on to you. And vice versa.

    This works well for a number of reasons. Firstly, it means that you don’t have to search every single corner of the internet for clients all of the time. Now that you have 2, 3, 4 or 5 sets of eyes out there scouring the web for work, it will become less onerous on each of you.

    Secondly, if a current client of yours, or a potential client reaches out to you with an enquiry that you can’t fulfil, you can keep them happy by recommending someone else. This will help maintain any current relationships and won’t immediately burn any future bridges.

     

    6. Use Job Boards

    Job boards are a great place to find work but they’re also a fantastic way for new freelancers to gain confidence and build up their portfolio.

    I’d advise all freelancers to steer clear of freelance marketplaces like Upwork and Freelancer.com because they often pay very little and you usually have to bid for gigs too which is time-consuming (as well as soul destroying!)

    Job boards are different. So, if you’re looking for ways to find new clients without having to cold pitch or approach people on social media, then job boards might be the answer you’re looking for.

    Some of my favourite job boards include:

    How to Find New Clients as a Freelancer

    7. Social Media

    There’s more to finding new clients on social media than just using your accounts to promote your services.

    Sure, you can Tweet each day telling your followers that you offer copywriting services or social media management services and this might get you an odd lead here and there but that would be a case of right time, right place. It’s quite unlikely that your ideal client, who is looking for services you provide, is on Twitter the exact time that you Tweet.

    But, if you’re using your site to promote your services (see above), then you can share blog posts regularly on your social media accounts which will drive traffic to your site more generally.

    You can also use your social media accounts to network with potential clients. As I mentioned earlier in this post, it’s a good idea to interact with your potential clients before sending cold pitch emails to them.

    Facebook Groups are another great place to find new clients. If you join the right groups then you should be able to find a constant stream of work. However, this approach will take a bit of time to get started as it’s all about building relationships first.

    Join a few Facebook Groups targeted at bloggers and entrepreneurs and get involved in them. Answer people’s questions and chat with other members. Become a familiar name/face in those groups. People are much more likely to hire someone that they feel they already know. So, when an opportunity for work arises in a group, and you “pitch” for it, you will be a familiar face to the client.

    201 Facebook Groups for Bloggers and Entrepreneurs 2018

    Grab the Free List Now

     

    8. Network in Person

    Network? In person? Whaaaaat?

    Yep, you heard me right. Networking in person is one way to find new clients that a lot of freelancers forget about. Some people think that freelancing work is remote work only and therefore, all of your clients are found online.

    That’s not true.

    There are a couple of ways that you can network in person to find new clients.

    First, you can target local companies. Either send them an email first or, if it’s the type of place that you can pop into, go in and ask to speak to the manager or owner. Discuss with them face-to-face what you can help them with. Make sure you research the company well before you go as you’ll need to know everything about them there and then (you won’t be able to quickly Google something before replying!)

    Pitching to potential new clients allows you to make a really personal connection with them which means that, even if they don’t need your services right now, they’re much more likely to remember you and get in touch with you when they do.

    Secondly, you can use in-person events as networking opportunities. So keep an eye out for events near you that your ideal clients might be attending and be prepared to subtly let people know what services you offer. It’s also a great idea to take business cards with you so the people you do talk to know how to contact you after the event.

     

    9. Guest Blog Posts

    Guest blog posts fall into two categories – free and paid. Both are helpful to freelancers when trying to find new clients.

    Free guest posts are a great way to get your work in front of more people as you are able to tap into other people’s audiences. It’s also a fantastic way to build up your portfolio if you are just starting out as a freelancer.

    Sites that pay for guest posts have the same benefits but with the added bonus of paying you to write!

    So, how do you go about finding sites that accept guest posts? It’s really quite easy. Check out your favourite sites to see if they have guest posting guidelines on their site. You can also do a simple Google search, “niche + write for us” to find sites in your niche that are accepting guest posts.

    Make sure that you check out the site’s guest post guidelines before pitching!

    Related Post → Ultimate Guide to Guest Posting

    How to Find New Clients as a Freelancer

    10. Ask Friends and Family

    You never know until you ask, right?

    Whilst your family and friends might not need your services directly, they probably know someone who does.

    Maybe your best friend works weekends in a local cafe that needs their social media accounts managed. Or maybe your uncle’s next door neighbour owns a business that would benefit from having a blog on their website. It’s worth asking!

    There are two main ways you can reach out to your friends and family:

    Directly – If you know that your friends and family own businesses or know people that do, you can send them a direct message letting them know about the services that you offer and ask if they/someone they know might be interested.

    Post Publicly – Some of your friends and family might have connections that you don’t know about. Post publicly on your Facebook profile to let people know what services you offer and that you’re open to taking on new clients. You’ll be surprised what comes out of it – some of your Facebook friends might even share your status which will, in turn, connect you with their friends!

    Repeat this every couple of months or when you know you need to start looking for new clients so that you stay fresh in people’s minds.


    So, now you know where to find new clients, get out there and start looking!

    Armed with this list, and the email templates below, you’ll be securing work in no time at all.

    How to Find New Clients as a Freelancer

  • How to Create a Site that Sells Your Freelancing Services

    The hardest part of being a freelancer is selling your freelance services. You’re a talented, hard working, dedicated freelancer but you need to let everyone else know. You need to put your work out there for potential clients to see and make them say “Yes! I need some of that in my life!”

    Using your blog or site to showcase your work and sell your freelance services is the perfect way to do this.

    Freelance Services

    **This post contains affiliate links**

    Why Use Your Blog or Site?

    Your blog or website is the best way to advertise your talents and services. Firstly, you have total control over it and how things are phrased and presented. There’s nothing worse than advertising through a generic site that undersells your services or is limited to a number of words that doesn’t do you justice. On your own site, you can give as much information to your potential clients as you want, in the way that you want.

    It also means that clients can come and find you without you having to do any work (other than the initial set up of your site). This doesn’t mean that you shouldn’t be out there actively looking for work, but it does mean that whilst you’re looking for writing opportunities, people who need your help can find you too.

    So, if you want to set up your site to sell your services, what do you need to do?

    What You Need to Include

    An Awesome About You Page

    Your potential clients will want to get to know you before they work with you. You need to keep it relevant though, potential clients won’t be too fussed about your hobbies and interests (although they are useful to mention). They will want to know how you can help them and what skills you have that they can make use of. You can read more about creating an awesome About Page here.

    Your Portfolio

    Use your site to showcase your best work. Be careful not to get carried away and put everything you’ve ever written on there as people won’t have time to read it all. Potential clients will want to see an overview of the types of work you are capable of and what you’re created in the past.




    Your Services/Packages

    One of the things potential clients will want from your site is for everything to be there for them, clear and simple. So, something that will help your services is to have them laid out right there for everyone to see. One option is to simply list the services that you provide. That’s fine. But the best way to sell your services is to package them neatly for your clients to pick from. For example, if you offer blog posts you could package them like this:

    • Package One: 1 blog post per month, 3 draft Tweets for that post and 1 draft Facebook Post – £X
    • Package Two: 3 blog posts per month, 10 draft Tweets for the post, 3 draft Facebook Posts, 1 email newsletter per month – £Y

    That way your clients can see exactly what you offer and for what price. The biggest bonus of this for you is that you get paid for exactly what you’ve done. I’ve heard horror stories of people being asked to write a blog post, agreed to do it for the price of £X but then been asked to do a whole host of other things to accompany the post for no extra money. Not what you want at all!

    Contact Information

    This one might seem obvious but if your potential clients like what they see, they’ll want to contact you. Make it really easy for them to get in touch. If they have to hunt around for your contact details, they might give up before they find them.

    That’s all you need! Obviously, you can put as much or as little detail and information as you want into each element. And, as it’s on your own personal site, you can edit and update it whenever you need to! Lovely!

    The Next Steps

    Setting your site up to sell your services is only one of the steps in establishing yourself as a successful freelance writer. If you’re a new freelancer who wants to make money and are willing to work hard to get your business off the ground, then check out this course:

     

    30 Days or Less to Freelance Writing Success will walk you through everything you need to know before embarking on your freelance journey. This course includes 9 self-paced modules, access to a private Facebook Group and 15 enhanced resources – everything you need to kick-start you freelancing career!

    So, if you’re a freelance writer and your site isn’t promoting your services, what are you waiting for? Get online and start updating your site now! If there’s anything you’d like to add to the list, let me know. And, as always, get in touch if you’ve got any questions.

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  • How to Create an Awesome About Page

    Believe it or not, your About Page is likely to be the most visited page on your entire site. It’s also probably one of the most useful, yet most undervalued (well by you at least) pages on your website or blog.

    This is the page that people will go to when they first find your site – they want to know who you are, what you do, and why. Bloody nosey, right?! It’s where they’ll decide whether or not to stay on your site; whether your site is what they were looking for; whether or not they want to work with you.

    Awesome About Page

    If you do a Google search on how to write a good About Page, you will find results falling into three main categories:

    1. It should be about your reader
    2. Your About Page should be about you
    3. It should be about what you do

    I think the perfect About Page should cover all three elements. I mean, if a mixed group of results are suggesting three different elements, why not just include them all?

    But, creating an awesome About Page isn’t just a case of sitting down, throwing something together about yourself and your website and adding a slightly out of focus holiday snap to it. There’s a few key steps and considerations to be taken in moving your About Page from average to awesome.

    I’m going to look at the three elements above in turn but they do overlap a bit, so even if you think you want your About Page to be just about your readers, keep reading to the end of this page because you might find some of other information here useful too.

    1. It Should Be About Your Readers

    Who is Your Site For?

    I’m assuming that, before you even created your site, you had an audience in mind. Now’s the time to let your readers know that this site was created for them.

    A handy way of letting your readers know that they are your target audience is by posing a few questions.  OK, so that might sound strange and a little confusing but I’ll use my About Page as an example. I created this site to help people build their own websites and blogs and, if they want to, help guide them in how to make money off them. So, my target audience is people who want to create their own blogs and/or become freelance writers. How do I make this clear in my About Page? I start with questions to my readers:

    Love writing? Want to be a better blogger/freelancer/general writer? Want to make money from your writing?

    If the answer was “yes” to any of those questions then you’re in the right place my friend!

    It’s a straightforward and simple way of letting our readers know they are in the right place. If you answered “no” to those questions then, chances are, what you’re looking for isn’t on my site and therefore, this isn’t the site for you!




    2. It Should Be About What You Do (which also makes it about your readers)

    What Are You Giving to Your Readers?

    This one is a biggie, it’s kinda the reason your readers are here in the first place. They want something from you. Whether you’re offering advice, hints and tips, entertainment or just the musings of your own mind, make it clear to the reader. Tell them why they should stick around on your site today and, more importantly, why they should keep coming back.

    Write a little bio about your site. How did your site get started? Why? Why should people visit and read its content? What will readers get out of it? Why type of content do you write? Why? Does your site have any credibility? This usually flows on quite well from the part where you’ve identified your readers; I’ll use my About Page as an example again:

    Flourishing Freelancer was launched as a one-stop-shop for all things writing – from setting up your own blog, to launching a successful freelancing career. Use my Contents page to find everything you need to develop yourself and our career as a writer. 

    In 2014 I launched a personal blog and fell in love with writing all over again. I knew that writing was what I wanted to do pretty much every day if I could (read as, “If I could make money off it!”)

    Here you’ll see that I have a short paragraph that sums up the site succinctly and then moved on to the first key “moment” in where the site started as an idea in my mind. I build on it from there, ending with more information about the types of posts and advice you can expect to find on Flourishing Freelancer.

    Just a little side note on this – and it’s pretty important – make sure you deliver! Make it clear what you do, and then do it.

    How is Your Site Different?

    What are you offering that other sites aren’t? Do you offer advice on a particular niche that others don’t? Do you have a more formal, classroom-style tone to your writing? Are you sharing personal stories behind your advice? Do you vlog as well as write? Do you offer free downloads (templates, workbooks, podcasts – people love free stuff!)

    Think about what makes you stand out from the other sites that are similar to yours and make sure you tell your readers about it – but please, please don’t write mean things about the other sites and blogs. They’re created by people too and, just because it’s different, doesn’t mean that it’s wrong!

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    3. It Should be About You

    Your Personal Bio

    Like I mentioned earlier, people want to know about you. Yes, you behind the computer screen. You, the keyboard warrior creating awesome content. So, give them a bit of information about you but be careful, especially if you’re using your site as a platform to attract new clients. People love people but people also get bored easily so don’t give them your whole life story.

    Start from the beginning. Not the very beginning, but the important, relevant beginning. When did you first develop an interest in the topic(s) you are writing about? Why? What did you do to further your interest and pursue your dreams? Take them on a journey of how you got to where you are now. Show your true personality Tell people about your other interests and hobbies too but don’t go too far off point. Your readers will love to know about your passion for cooking. Writing about how you swam 50 metres in primary school and got a yellow badge for it but then got an earache on the bus home because of all the water you got in your left ear when little Tommy jumped into the pool next to you? Yea, no one cares about that. Sorry, that’s pretty harsh.

    People care about that but it’s not what your readers came here to read and if they can’t find what they came to your site for in under a minute, they’ll leave! Personally, I like to put a little paragraph at the end of my About Page with extra stuff about me in it but placement is entirely up to you.

    It’s also nice to have a profile picture. People will relate to you more if they can place a face to your online voice. It also helps build trust. If your readers trust you, they’re more likely to keep coming back for more help/advice/information.

    The trick is to find a balance between being a real person and writing a minute-by-minute account of your life. Keep it chatty, make it personal but always make it relevant to your site.

    About Page

    Extras That all About Pages Should Include

    Contact Details

    It’s important for your fans potential clients to be able to contact you and tell you how much they love you!

    Joking aside, if you want your site to be a success, your readers need to know that behind the well-polished page content, there is a real person and that they can contact you and interact with you personally if they need to.

    End With Your Call to Action

    And, as always, end with a Call To Action! CTAs are a great way to get people engaged and build a valuable, loyal audience. So, they’ve read your About Page, now what? Back to Google to read another? Lots of people will do this so add a CTA or an internal link to hold onto your reader. A great one is a newsletter sign-up option but be careful not to be too overpowering with this as it can put people off. Internal links are great, especially, if you have some kind of “Home” or “Contents” page that allows your readers to easily navigate your site and find what they are looking for.

    Another way of getting your readers to delve further into your site is to add internal links to your about page through to other parts of your site. You’ll notice that on my About Page, I’ve added a few links to key parts of this site – the most useful being to the contents page as from here my readers can easily navigate their way around my site and find exactly what they are looking for really quickly (and don’t get bored trawling through blog posts that aren’t relevant to them).

    Design Matters

    So, enough about the content of your About Page. It’s just as important to make it look good. Now most advice posts you’ll come across will probably miss this one out but there’s no avoiding it – readers will always judge a book by its cover and, just as easily, judge your site by its layout.

    Now I’m not saying you should spend hours (and lots of money) on an all-singing, all-dancing layout but your About Page should be attractive. You want people to click on it and stay on it until they’ve read everything you have to say.

    Having a picture of yourself gives your site a personal touch. Readers want to know that the site is run by a real person and it will help your site stand out from the thousands of others.

    Think carefully about your theme and colour scheme and about font style (you can read more about choosing these here). After all, you want people to actually be able to read what’s been written!

    So that’s everything on how to write an amazing About Page and encourage people to fall in love with your blog and you!

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