Believe it or not, your About Page is likely to be the most visited page on your entire site. It’s also probably one of the most useful, yet most undervalued (well by you at least) pages on your website or blog.
This is the page that people will go to when they first find your site – they want to know who you are, what you do, and why. Bloody nosey, right?! It’s where they’ll decide whether or not to stay on your site; whether your site is what they were looking for; whether or not they want to work with you.
If you do a Google search on how to write a good About Page, you will find results falling into three main categories:
- It should be about your reader
- Your About Page should be about you
- It should be about what you do
I think the perfect About Page should cover all three elements. I mean, if a mixed group of results are suggesting three different elements, why not just include them all?
But, creating an awesome About Page isn’t just a case of sitting down, throwing something together about yourself and your website and adding a slightly out of focus holiday snap to it. There’s a few key steps and considerations to be taken in moving your About Page from average to awesome.
I’m going to look at the three elements above in turn but they do overlap a bit, so even if you think you want your About Page to be just about your readers, keep reading to the end of this page because you might find some of other information here useful too.
1. It Should Be About Your Readers
Who is Your Site For?
I’m assuming that, before you even created your site, you had an audience in mind. Now’s the time to let your readers know that this site was created for them.
A handy way of letting your readers know that they are your target audience is by posing a few questions. OK, so that might sound strange and a little confusing but I’ll use my About Page as an example. I created this site to help people build their own websites and blogs and, if they want to, help guide them in how to make money off them. So, my target audience is people who want to create their own blogs and/or become freelance writers. How do I make this clear in my About Page? I start with questions to my readers:
Love writing? Want to be a better blogger/freelancer/general writer? Want to make money from your writing?
If the answer was “yes” to any of those questions then you’re in the right place my friend!
It’s a straightforward and simple way of letting our readers know they are in the right place. If you answered “no” to those questions then, chances are, what you’re looking for isn’t on my site and therefore, this isn’t the site for you!
2. It Should Be About What You Do (which also makes it about your readers)
What Are You Giving to Your Readers?
This one is a biggie, it’s kinda the reason your readers are here in the first place. They want something from you. Whether you’re offering advice, hints and tips, entertainment or just the musings of your own mind, make it clear to the reader. Tell them why they should stick around on your site today and, more importantly, why they should keep coming back.
Write a little bio about your site. How did your site get started? Why? Why should people visit and read its content? What will readers get out of it? Why type of content do you write? Why? Does your site have any credibility? This usually flows on quite well from the part where you’ve identified your readers; I’ll use my About Page as an example again:
Flourishing Freelancer was launched as a one-stop-shop for all things writing – from setting up your own blog, to launching a successful freelancing career. Use my Contents page to find everything you need to develop yourself and our career as a writer.
In 2014 I launched a personal blog and fell in love with writing all over again. I knew that writing was what I wanted to do pretty much every day if I could (read as, “If I could make money off it!”)
Here you’ll see that I have a short paragraph that sums up the site succinctly and then moved on to the first key “moment” in where the site started as an idea in my mind. I build on it from there, ending with more information about the types of posts and advice you can expect to find on Flourishing Freelancer.
Just a little side note on this – and it’s pretty important – make sure you deliver! Make it clear what you do, and then do it.
How is Your Site Different?
What are you offering that other sites aren’t? Do you offer advice on a particular niche that others don’t? Do you have a more formal, classroom-style tone to your writing? Are you sharing personal stories behind your advice? Do you vlog as well as write? Do you offer free downloads (templates, workbooks, podcasts – people love free stuff!)
Think about what makes you stand out from the other sites that are similar to yours and make sure you tell your readers about it – but please, please don’t write mean things about the other sites and blogs. They’re created by people too and, just because it’s different, doesn’t mean that it’s wrong!
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3. It Should be About You
Your Personal Bio
Like I mentioned earlier, people want to know about you. Yes, you behind the computer screen. You, the keyboard warrior creating awesome content. So, give them a bit of information about you but be careful, especially if you’re using your site as a platform to attract new clients. People love people but people also get bored easily so don’t give them your whole life story.
Start from the beginning. Not the very beginning, but the important, relevant beginning. When did you first develop an interest in the topic(s) you are writing about? Why? What did you do to further your interest and pursue your dreams? Take them on a journey of how you got to where you are now. Show your true personality Tell people about your other interests and hobbies too but don’t go too far off point. Your readers will love to know about your passion for cooking. Writing about how you swam 50 metres in primary school and got a yellow badge for it but then got an earache on the bus home because of all the water you got in your left ear when little Tommy jumped into the pool next to you? Yea, no one cares about that. Sorry, that’s pretty harsh.
People care about that but it’s not what your readers came here to read and if they can’t find what they came to your site for in under a minute, they’ll leave! Personally, I like to put a little paragraph at the end of my About Page with extra stuff about me in it but placement is entirely up to you.
It’s also nice to have a profile picture. People will relate to you more if they can place a face to your online voice. It also helps build trust. If your readers trust you, they’re more likely to keep coming back for more help/advice/information.
The trick is to find a balance between being a real person and writing a minute-by-minute account of your life. Keep it chatty, make it personal but always make it relevant to your site.
Extras That all About Pages Should Include
It’s important for your
fans potential clients to be able to contact you and tell you how much they love you!
Joking aside, if you want your site to be a success, your readers need to know that behind the well-polished page content, there is a real person and that they can contact you and interact with you personally if they need to.
End With Your Call to Action
And, as always, end with a Call To Action! CTAs are a great way to get people engaged and build a valuable, loyal audience. So, they’ve read your About Page, now what? Back to Google to read another? Lots of people will do this so add a CTA or an internal link to hold onto your reader. A great one is a newsletter sign-up option but be careful not to be too overpowering with this as it can put people off. Internal links are great, especially, if you have some kind of “Home” or “Contents” page that allows your readers to easily navigate your site and find what they are looking for.
Another way of getting your readers to delve further into your site is to add internal links to your about page through to other parts of your site. You’ll notice that on my About Page, I’ve added a few links to key parts of this site – the most useful being to the contents page as from here my readers can easily navigate their way around my site and find exactly what they are looking for really quickly (and don’t get bored trawling through blog posts that aren’t relevant to them).
So, enough about the content of your About Page. It’s just as important to make it look good. Now most advice posts you’ll come across will probably miss this one out but there’s no avoiding it – readers will always judge a book by its cover and, just as easily, judge your site by its layout.
Now I’m not saying you should spend hours (and lots of money) on an all-singing, all-dancing layout but your About Page should be attractive. You want people to click on it and stay on it until they’ve read everything you have to say.
Having a picture of yourself gives your site a personal touch. Readers want to know that the site is run by a real person and it will help your site stand out from the thousands of others.
Think carefully about your theme and colour scheme and about font style (you can read more about choosing these here). After all, you want people to actually be able to read what’s been written!
So that’s everything on how to write an amazing About Page and encourage people to fall in love with your blog and you!
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