Do you have an amazing landing page already? Or does the thought of creating a landing page make you feel nervous?

When I first started blogging, landing pages were one of the things I knew absolutely nothing about. So, of course, I Googled them. And, after realising that they were linked to email lists, sales funnels and subscriptions, I ignored them. I had no plans for an email list or to sell anything at any point. I was purely blogging for fun at that time.

But, as I became more serious about blogging, I realised the importance of them.

I’ll put it this way, if you’re not using landing pages to grow your email list, you’re missing out on a huge pool of potential subscribers!

So, what’s holding you back? Think that you need to spend lots of money on landing pages? Believe they’re only for big, experienced bloggers? Think that the process is too difficult?

In this post I’ll be explaining why you need a landing page, what makes an effective landing page and, how to create an effective landing page using WordPress, the Thrive Themes plugin and Convertkit.

Effective Landing Page

**This post contains affiliate links**

Why Do You Need a Landing Page?

Doesn’t a sign-up form on your site do the same thing? Well, yes. And no.

The main goal of your landing page is to get people to sign-up to your email list. As such, there should be no distractions. No links to your blog or other parts of your site. People get side-tracked easily. If there’s a link to your latest blog post sitting there, they might click on that without signing up. Then you’ve lost them in the maze that is your awesome blog.

Access the Landing Page Checklist Here

Landing page checklist

Everything you need to ensure you create the perfect landing page.

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Without distractions, the conversion rate of your landing page will be a lot higher than any other sign-up boxes on your site.

Instead, dedicate a landing page to each one of your freebies and lead magnets.

Where Does the Landing Page Fit Into the Process of List Building?

Effective Landing Pages

As you can see from the diagram above, your landing page is the first step in the process of growing your email list.

So, once you’ve created your amazing opt-in freebie to entice people into signing up to your email list, you need to advertise it. This is where your landing page comes into play.

Your landing page displays the key information about your opt-in freebie and a form for them to sign-up. Once your readers have input their details (usually an email address and possibly first name), they should be automatically directed to your “Thank You” page. This page will give them a gentle nudge to go and check their inbox and confirm their subscription to your email list.

Once their subscription is confirmed, they should be taken to the confirmation page (usually via a link in the email). The confirmation page is where they can access the freebie that they signed up for.

Using your email service provider you should set up an initial welcome email and, if relevant, a series of subsequent emails. This is where you will introduce yourself and your blog. It’s also a great place to tell people about other freebies, resources and information that they might find useful.

All of these steps are futile if you’re not getting people to sign up in the first place.

So, What Makes an Effective Landing Page?

There are 5 key elements to an effective landing page:

  • Title of your freebie
  • The hook/main benefit of your freebie
  • Topic of your freebie
  • What does it teach/What problem does it solve?
  • What will the reader achieve by using your freebie?


Some people like to include testimonials from people who have used the freebie. Sometimes people also include a screenshot or mock-up of the opt-in freebie. These aren’t essential so it depends on how you want your landing page to look.

As with everything linked to blogging and online business, you’re free to play around with different elements and layouts until you create something that you’re happy with.

Most landing pages that you will come across will set this information out in 4 distinct sections:

  • Captivating headline
  • Descriptive sub-heading that describes what is being offered
  • Bullet points providing more detail
  • The opt-in form where they can sign up immediately

Landing Page

Landing Page Tools

There are loads of tools and plugins out there that can help you create amazing looking landing pages. The major downside is that they all come with a pretty hefty fee.

The first place to look for a landing page building tool is your email service provider. Convertkit gives you access to four free landing page templates. MailChimp doesn’t offer any landing page options so you need to look at other tools if you’re a MailChimp user.

The two most popular paid tools are:

I previously used the Thrive Landing Pages Plugin. Whilst the upfront payment of £68 made me squirm a little, you can do so much with it. It’s totally worth the investment once you start seeing your email list grow.

Since switching from Mailchimp to Convertkit, I’ve now started using their Landing Pages function and, from time-to-time, I just use the Landing Page setting on my WordPress theme.

I’ll walk you through how to create amazing landing pages using all three:

Creating Your Landing Page on Thrive Landing Pages Plugin

Thrive is completely user-friendly and super easy to use.

Once you’ve signed up on Thrive’s site, you can upload the Plugin to WordPress. Select “Plugins” from your dashboard, then “Add New” and upload the Thrive Zip. file.

After you’ve activated the plugin, it’s time to get creating your landing page!

First, you need to create a new page. Go to Pages > Add New > Name Your Page (Opt-in freebie) > save draft.

Just below the title, you should see the button “Edit with Thrive Content Builder”.

Landing Page

Clicking on that button will take you to a blank page with a Page Builder menu on the right. Select “Thrive Landing Pages” and then “Choose Landing Page” from the drop-down menu. This will take you to the huge selection of templates that Thrive offers.

Landing Page

To get started, select “Default Landing Pages” from the tabs across the top. Next, select “Lead Generation” from the tags in the menu on the left. You’re then free to scroll through the options until you find one that you want to use.

Once you’ve selected a template, scroll to the bottom of the page and click “Load Landing Page”.

Landing Page

Now it’s time for you to play around and create your perfect landing page!

Using the menu on the right-hand side you can add in as many different elements as you like. You can edit each of them by clicking on them in the main editing screen which will pull up an edit menu.

Landing Page

Finally, you’ll need to link your landing page to your email service provider.

Your landing page template will have an opt-in form section. Click on this to bring up the editing menu and select “Connect with Service”. All you need to do then is follow the on-screen instructions.

Landing Page

Creating Your Landing Page Using Convertkit

Once you’ve created an account with Convertkit, setting up and landing page is really quite straightforward.

Log in to your account and select “Forms” from the menu across the top of the page. You will be taken to a page with a graph demonstrating your sign-ups to date and, below that, a list of the forms you have already created (if any).

Select “+ Create Form”. You will then be given a choice of creating a landing page or a sign-up box like this:

As this post is about creating landing pages, we’ll go for the landing page option!

After selecting the landing page option, you will be presented with four templates to choose from. I can’t tell you which one to pick, but I would recommend having a play around with each of the templates when you first start out with Convertkit so you can see what can be achieved with each one.

Whichever template you decide to use, you will be presented with a blank version that you can edit to match your branding and needs. The blank template will have several prompts to ensure that you include key information like this:

Every element of Convertkit forms and landing pages are customisable using the “Settings” tab and if you’re well versed in CSS coding, a little bit of coding.

If you’re using Convertkit to make your landing page, I’m assuming that you are using Convertkit as your email marketing service provider so there’s no need to link your landing page to your provider. You will, however, want to customise the confirmation emails and thank you messages etc.

Creating Your Landing Page on WordPress

This is the simplest of the three tutorials listed within this post.

From your WordPress dashboard, select “Pages” > “Add New”. Once your new page is open, you will see several menu options on the right-hand side of your screen. One of them is called “Page Attributes”>”Templates”. From the drop-down menu, select “Landing Page”.

You can then edit the page like you would with any other page on your blog. The only difference is that when the page is live, the menus and sidebars etc. that are usually visible on your blog, won’t be.

It really is that simple! I often like to combine this option with a form (rather than a landing page) that I’ve created on Convertkit as it gives me the most flexibility.

What’s Stopping You?

Now you know exactly how to create your very own landing page, there’s no stopping you!

Create a separate landing page for each of your opt-in freebies and you’ll see your email list growing before your very eyes.

Don’t forget to grab your copy of the landing page checklist before you leave!

Access the Landing Page Checklist Here

Landing page checklist

Everything you need to ensure you create the perfect landing page.

Powered by ConvertKit

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