Whether you’re a new blogger or you’ve been blogging for years, you’ve probably heard the term Media Kit being thrown around at some point.
If you’re serious about working with brands or being a freelancer, you need to create a Media Kit for your blog. Think of your Media Kit as a CV for you, your blog and your writing talents; it outlines your key facts and statistics. It’s what you’ll send out to brands and other bloggers that you want to work with when the time comes.
Whether you’re ready to start working with others yet or not, I’d recommend working on your Media Kit right from the start of your blog. That way you can add to it as you go along and, you won’t go into meltdown when someone asks for your Media Kit and you don’t have one prepared.
What Should Your Media Kit Include?
Your Media Kit should include information about you, your blog, your blog’s audience along with few key statistics about your traffic and social media following. You want your Media Kit to really sell yourself so it needs to be well thought out, informative and concise. Here’s what goes into a good Media Kit:
A great way to start off your Media Kit is with a paragraph about yourself. Let whoever is reading know who you are. This section is perfect for showing the reader your personality and giving them a sense of your style. Make sure it’s written in your “voice”. It’s important for people who want to work with you to feel like they can relate to you so try not to make this sound like a sales pitch.
About Your Blog
In this paragraph, write about…you guessed it…your blog! Start with a couple of sentences about what you do, who you do it for and how. You can also talk about when your blog started and what topics you cover. It’s also useful to include information about your audience. You can use Google Analytics to find out information such as the age, sex and locations of members of your audience.
I would recommend tailoring this section to whoever you will be sending your Media Kit to by highlighting things that they would be interested in.
Here’s your chance to let your reader know the reach and engagement your blog has. Again, Google Analytics will be super helpful here. This section should include key statistics such as your blog’s monthly page views, unique visitors and, if your engagement is great, how many comments you get each month.
As well as key stats for your blog, you should also include stats for your social media accounts, such as the number of followers and the number of newsletter subscribers you have.
Your Collaboration Packages
As I mentioned in my post about using your blog to sell your services, it can be super helpful to outline the packages you offer at the outset. At the most basic stage, simply list the kinds of collaboration you’re willing to be involved in. For example; sponsored posts, sidebar ads, product reviews, social media promotions and ads, and giveaways. By listing the collaborations that you’re willing to do, hopefully, you won’t be asked to do anything you don’t. For example, I’m not a fan of giveaways (just a preference), so I don’t include that in my Media Kit as a collaboration option.
If you want to go into a little more detail, the best way to sell your services is to package them neatly for your clients to pick from. This avoids that awkward moment five emails down the line when you need to ask about pricing. For example, if you offer blog posts you could package them like this:
- Package One: 1 blog post per month, 3 draft Tweets for that post and 1 draft Facebook Post – £X
- Package Two: 3 blog posts per month, 10 draft Tweets for the post, 3 draft Facebook Posts, 1 email newsletter per month – £Y
Now that they’ve read all about you and made the decision that they want to work with you, they’ll need to contact you. So make it easy for them. Include your email, phone number, link to your blog and links to your social media accounts.
- Images – You might have noticed that your Media Kit is full of words! Depending on the blog you have, you might want to include some images to break all that text up. I would recommend a photo of yourself and your blog’s logo as a minimum. If your blog and the services you’re offering revolve around high-quality images, it’s a good idea to include photos from some of your own blog posts e.g. travel destinations, outfit photos etc.
- Don’t be afraid to leave information out – Did you set up a Snapchat account for your blog when you first started but never used it? Don’t worry about leaving that out. If you have any social media accounts where your followers are much lower than the others, there’s no harm in not mentioning them in your Media Kit.
- Testimonials and previous work – You might simply want to have a space on your site dedicated to this and simply flag that to your reader. However, you might want to list them within your Media Kit. This will give brands and bloggers an idea of what to expect from working with you.
What if I’m a New Blogger?
If you’ve only just started out and you don’t have hundreds or thousands of followers to brag about in your Media Kit, don’t panic. You probably have a growth in stats that you can tell the reader about which will show them that your blog is growing rapidly. For example, you could explain that you’ve gained 700 Twitter followers in your first month – that’s a 700% increase!
Remember to update your Media Kit at every possible stage. Reached a new milestone? Update your Media Kit to show that. After all, things can only get better and better right?!
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