Whether you’re writing for yourself, guest posting or creating a blog post for a paying client, there’s a lot that goes into curating that perfect blog post.

I’ve been blogging for a few years now and, until recently, I never researched or read about how to create the perfect post. I just assumed that me typing out words in a way that felt right to me would be fine. And, to a certain extent, it has been. After all, personality is one of the key things that draws in your audience. But more recently, I’ve been thinking about curating the perfect blog post for other people (oooo pressure’s on)! Whilst my personality will always be present in any post that I write, there’s a lot more that goes into writing a good post.

Perfect Blog Post

You might have noticed that over the past few weeks I’ve been doing a few mini-series on the FF Blog. I’ve been choosing a topic and then posting three or four posts around that topic. It’s a no brainer for me but it also seems like you guys like it too – this approach allows me to delve deep into key areas without hitting you with one super, duper long post.

With that in mind, I’m just going to use this post as an intro into my Curating the Perfect Blog Post mini-series and let you know what posts to expect over the next week or so.

Finding and Using Your Voice

If you want to stand out from the crowd you need to be yourself. After all, there’s only one of you. The easiest and most effective way of doing this is to use your own blogging voice whenever you’re writing.

The Actual Writing Bit

As you might have guessed, the actual writing bit is the biggest part of curating a perfect blog post! So that I don’t overwhelm you and bombard you with loads of information, I’ll be splitting this into two posts:

Part One – Picking your idea and creating an attention-grabbing title – these two are essential to get your readers to click through onto your blog in the first place.

Part Two – Researching your topic and writing the main body of the post – once you’ve got your readers onto your blog you need to have the quality content there for them to read.

Formatting Your Post for the Web (Editing and SEO)

A huge part of whether or not people decide to stay on your page to read is down to how it looks. So, as you might guess, part of curating the perfect blog post is about making your post look pretty on screen (which is hugely different to making it look good on paper).

You also want to ensure that your post is SEO perfect.

Publishing and Promoting

Even once you’ve finished writing, there’s still work to be done. And quite a bit of work too, I might add! There’s a whole range of ways you can promote you blog posts to make sure they have maximum reach and bring lots of traffic to your site.

So, that’s what you can expect from the blog over the next few days, hope you enjoy. Let me know if you think I’ve missed anything off this list.

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