February Guest Post

This month I’m introducing a new feature to the Flourishing Freelancer blog – a monthly guest post spot.

The first guest post spot goes to the wonderful Sushmita from EFR International.

Guest Post

Sushmita is a work enthusiast and blogger, looking and searching for what life has to offer! She helps business owners build their brands and make them irresistible, profitable and to simple run them. She also helps build their social media, marketing and digital strategy with confidence, so they’re not just successful, but authentic as well as reliable.

Other than work, Sushmita is someone who loves to enjoy life and keep things sweet n simple just like she is!!!

So, without further ado, over to Sushmita!

Here I share the beginning of my journey!

Each day we come across numerous quotes related to life’s journeys, one of my favourites is:

“Life is a journey with problems to be solved, lessons to learn, but most of all experiences to enjoy”

Today I share my journey as a blogger with you all.

A journey of a thousand miles which began with a simple step!

Until March last year, I had never even considered or thought of becoming a Blogger. I loved reading blogs as well as books but never thought I would go ahead with it or had it within me.

But just like it is said about life’s uncertainty, there can be blessings in disguise.

When the previous year had begun, it was not on a good note since other than my solo ownership companies my only partnership project had dissolved which I was excited about, P.S. I am excited about every positive development.

But that setback turned out to be a boon, which provided me the needed time for growing my company EFR International. 8 months before expanding my work and going from being local to going global, I rebranded my Business.

At the time when I was working on our rebranding and marketing my husband suggested me that I share my experiences via blogs with my audience rather than hiring a freelancer and that’s when my life changed.

I was stunned, then he told me he had read my personal journal and could see it in me.

At first, I laughed at it, but in the back of my head, I knew it was the fear of rejection which was holding me back. I had always been writing but never had an audience so when I began I thought of it as writing my thoughts or opinions on the web.

In fact, to be honest, I started with a free website rather than a hosted one even though we offer such services.

But when I started receiving comments on my blogs and having a stable audience, was when I moved my website to a self-hosted site.

The positive responses & comments are one of my favourite things about it. Simply because they help me to grow as well as improve.

I believe it’s simply our audience which makes us who we are.

Do you agree?

Like Lailah Gifty Akita, Pearls of Wisdom from Great Mind says:

“We will always cherish the people who extended great love to us.”

In these 7 months, I have developed a strange love for blogging, in such a short amount of time, it seems to have become a part of me; it seems like an eternity!

I can’t say about others, but when it comes to me writing brings me the peace of mind.

Is it the same with you?

When I write the world full of distractions seems to disappear, I tend to momentarily focus my mind on one stream of conscious thought. Sometimes it even feels like meditation, providing a state of deep peace that occurs when the mind is calm and silent.

As a Blogger, I feel it’s easy to fall in love with the art of writing.

Have you found yourself going off track? My journey has taught me that’s it’s your own expectations and criticism which sometimes takes you off track.

Like in my early days, instead of working on my style of writing I started comparing my work with others and it lead to distracting me further. It was like my expectations were ruling my life, I had set myself up for disappointment.

This is not the first time I have had expectations for myself yet this time it caught the hold of me.

After I completed my engineering degree, as per the world’s standards i.e. those close to me and my family, I was bound to be successful, get a great job, and make money. But I had a dream and expected from myself to take steps towards its accomplishment. In the past 6 years, I moved ahead step by step and fingers crossed each day reaching closer to my dream. They may be small wins but when accumulated have helped me become who I am today.

So when I realised I needed to gather myself and refocus I started expressing myself and my opinions just like I wanted to do when I started. I also added my favourite things, i.e. organisation and preplanning, to my writing.

So remember a lesson I learned and Kemi Sogunle shared:

“The tests we face in life’s journey are not to reveal our weaknesses but to help us discover our inner strengths. We can only know how strong we are when we strive and thrive beyond the challenges we face.”

The beginning of my journey was sudden and random. But before I dived in I tried to learn or rather understand the basics of the blogging world. Then I made my debut. I had known freelance bloggers for some time, but when you enter the arena you must be thorough with your basics at least.

Today 7 months down the line, I am grateful everyone associated with me as this love of mine is growing day by day.

Currently, I have few major developments coming up and hope to receive better responses for the upcoming developments as well.

Counting on my Blogging business, has not only led primarily to expanding my company’s online presence, helping me connect with potential customers and looking forward to growing more. Blogging has also helped me promote myself as a brand and helped me promote and exhibit my work.

Blogging opens you up to a world of opportunities, including speaking engagements, consulting deals and freelance writing gigs. Believe me, they have helped me grow my business from the shadows of being a local small business.

Yes, my friends, that’s true!

If you want it to go for it, Martin Luther King, Jr says

” You don’t have to see the whole staircase, just take the first step.”

I have taken mine.

It may take time but you need to be consistent as well as persistent. You cannot and should never expect miracles to happen.


Blogging has not only increased my love for writing but also for reading.

Before I was a reader more interested in Books rather than blogs now my interests have expanded. I love both equally now, it inspires me to be better and more creative and improvise.

“You can get everything in life you want if you will just help enough other people get what they want.”

So, for me it’s all about working on businesses to help them achieve the heights they expect and dream of!

I’d like to say a huge “Thank you” to Sushmita for sharing her story. And for taking the step of grabbing the first guest post spot on the blog!

If you’d like to hear more from Sushmita, you can follow her here:




If you’re interested in submitting a guest post to Flourishing Freelancer, please get in touch with me. I’m always open to collaborating with other bloggers and writers!

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