The hardest part of being a freelancer is selling your freelance services. You’re a talented, hard working, dedicated freelancer but you need to let everyone else know. You need to put your work out there for potential clients to see and make them say “Yes! I need some of that in my life!”

Using your blog or site to showcase your work and sell your freelance services is the perfect way to do this.

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Why Use Your Blog or Site?

Your blog or website is the best way to advertise your talents and services. Firstly, you have total control over it and how things are phrased and presented. There’s nothing worse than advertising through a generic site that undersells your services or is limited to a number of words that doesn’t do you justice. On your own site, you can give as much information to your potential clients as you want, in the way that you want.

It also means that clients can come and find you without you having to do any work (other than the initial set up of your site). This doesn’t mean that you shouldn’t be out there actively looking for work, but it does mean that whilst you’re looking for writing opportunities, people who need your help can find you too.

So, if you want to set up your site to sell your services, what do you need to do?

What You Need to Include

An Awesome About You Page

Your potential clients will want to get to know you before they work with you. You need to keep it relevant though, potential clients won’t be too fussed about your hobbies and interests (although they are useful to mention). They will want to know how you can help them and what skills you have that they can make use of. You can read more about creating an awesome About Page here.

Your Portfolio

Use your site to showcase your best work. Be careful not to get carried away and put everything you’ve ever written on there as people won’t have time to read it all. Potential clients will want to see an overview of the types of work you are capable of and what you’re created in the past.




Your Services/Packages

One of the things potential clients will want from your site is for everything to be there for them, clear and simple. So, something that will help your services is to have them laid out right there for everyone to see. One option is to simply list the services that you provide. That’s fine. But the best way to sell your services is to package them neatly for your clients to pick from. For example, if you offer blog posts you could package them like this:

  • Package One: 1 blog post per month, 3 draft Tweets for that post and 1 draft Facebook Post – £X
  • Package Two: 3 blog posts per month, 10 draft Tweets for the post, 3 draft Facebook Posts, 1 email newsletter per month – £Y

That way your clients can see exactly what you offer and for what price. The biggest bonus of this for you is that you get paid for exactly what you’ve done. I’ve heard horror stories of people being asked to write a blog post, agreed to do it for the price of £X but then been asked to do a whole host of other things to accompany the post for no extra money. Not what you want at all!

Contact Information

This one might seem obvious but if your potential clients like what they see, they’ll want to contact you. Make it really easy for them to get in touch. If they have to hunt around for your contact details, they might give up before they find them.

That’s all you need! Obviously, you can put as much or as little detail and information as you want into each element. And, as it’s on your own personal site, you can edit and update it whenever you need to! Lovely!

The Next Steps

Setting your site up to sell your services is only one of the steps in establishing yourself as a successful freelance writer. If you’re a new freelancer who wants to make money and are willing to work hard to get your business off the ground, then check out this course:

 

30 Days or Less to Freelance Writing Success will walk you through everything you need to know before embarking on your freelance journey. This course includes 9 self-paced modules, access to a private Facebook Group and 15 enhanced resources – everything you need to kick-start you freelancing career!

So, if you’re a freelance writer and your site isn’t promoting your services, what are you waiting for? Get online and start updating your site now! If there’s anything you’d like to add to the list, let me know. And, as always, get in touch if you’ve got any questions.

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