Blog stats and blog traffic are a big deal for most bloggers. In fact, a lot of bloggers obsess over them.
I won’t lie, I did when I first started out. In the first week, I was constantly refreshing the stats page on the WordPress App on my phone. But, no matter how much you stare at the stats for your blog, they’re not just going to change on their own.
You need to work on generating blog traffic and building a loyal audience.
Unfortunately, there’s no magic formula. There’s no one way to drastically increase your blog traffic overnight.
There are, however, some good practices you can start implementing to help.
1. Write Attention Grabbing Titles
The title of your blog post is one of the most important things. It’s what potential readers will use to decide whether or not to read your post.
Titles that include “How” and “Why” are great because a lot of the time, your readers are looking for an answer or a solution to something. Including these words lets them know that the answer lies within your post. Instructional posts are always popular.
You should also include your chosen keyword for that particular post in the title. Firstly, it will help your readers identify what the post is about. Secondly, it will help with your site’s SEO and ranking in search engine results.
You can read my full tutorial on creating the perfect post title here.
2. Create Consistently High-Quality Content
Your readers will value well-written posts over half-hearted, flimsy posts. This might mean that you need to reduce the number of posts you publish each week or month. Your readers will appreciate consistently good content rather than lots of rubbish content.
The internet is a huge place. If your readers aren’t happy with the quality of your content, they won’t keep coming back. They’ll just move on to another blog that covers the same topics.
Good quality writing will help with your site’s SEO too, as search engines like Google judge the quality of your writing.
Posting quality, helpful content will help you establish yourself as an expert who can be trusted in your niche. And, with that, comes additional blog traffic based on your reputation.
3. Create Valuable Content
Not only does your content need to be high-quality but it also needs to be valuable to your readers.
If you produce content that your readers enjoy and/or find helpful, they’ll want more. And them wanting more means that they’ll be back to your site time and time again.
One way of ensuring that your content is valuable is to make it actionable. Don’t just tell your readers what they should be doing, tell them exactly how to do it.
4. Share Multiple Times
One mistake that bloggers often make when they start out, myself included, is sharing their post once. They hit publish, share on Twitter, Facebook, Pinterest etc. and that’s it.
The average lifespan of a Tweet is around 18 minutes. So, if someone doesn’t see your post in the 18 minutes after you hit publish, that’s it. They won’t see it.
Schedule your post to be shared multiple times to increase the chances of it being seen by more and more people.
You can grab a list of 201 Facebook Groups for Bloggers and Entrepreneurs here to help you get started:
5. Re-Purpose and Re-Share Old Content
This follows on from what I said above. You don’t have to stick to posting your new content only. Mix it up a little and share links to your older content too.
There are plugins that will do this for you automatically but I’m not personally a fan of these as I like to pick and choose what I share and when. This ensures that I can share things that fit in with my more recent posts.
You can repurpose old content too. For example, if you’ve done an instructional post on something, why not make a video tutorial too? Maybe you did a post that only covered some elements of your topic and you can create a second post that follows on from that.
6. Get Social
So now you’ve got your own site, you need to get promoting. What better way to promote than to create social media accounts for your blog?
I would recommend creating accounts with the main platforms such as Twitter, Facebook, Instagram and Pinterest, as well as places such as Tumblr, StumbleUpon and Google+. I’d also recommend focusing primarily on two or three of them.
There’s no harm in posting in all of them from time to time but it’s extremely time-consuming to try and juggle all of them, all of the time.
Being social also covers commenting on other people’s blogs too. Giving honest, useful comments and feedback on other blog posts is a great way to engage with other bloggers as well as your audience.
7. Link Your Social Media Accounts to Your Site
This is something that’s super easy to do but a lot of people forget about it.
Make the most of the bio section on all of your accounts by adding a link to your site. You don’t have to link to the home page on your blog, link to something that people will find interesting like the page your posts get displayed on.
It works the other way round too. Make sure that people can easily find links to your social media accounts on your blog. If they like what they read, make it easy for them to follow you so you can keep them up to date with your latest posts.
8. Attend Events
The best way to build relationships quickly is by meeting people in real life. There are always blogger meetups, workshops and conferences going on.
Keep your eyes peeled for events taking place near you that will attract people in your niche, your audience and/or potential clients.
Not only will you often learn lots at these kinds of events but meeting people face-to-face, in real life, will help them remember you. So, when your next blog post pops up on their Twitter feed, they’ll be much more likely to share.
Building connections with other people in your niche can open doors to collaboration opportunities too.
9. Guest Post
By posting on other blogs you’re gaining access to their network. And your content will be in front of eyes that wouldn’t have otherwise seen your work. Which is fantastic if that blog gets high traffic as it can help your SEO.
Readers who follow the site your post features on and enjoy your guest post will click through to your site. Hopefully, they’ll enjoy everything else you’ve written and become loyal readers of your blog.
You can read about curating the perfect guest post here.
10. Add Your Site to Your Signatures
From your signature on your email to comments on forums and blogs, make sure people know where to find you.
Don’t make it too sales-y, just add it subtly below your name, especially in comments on other people’s blogs.
11. Master Google Analytics
Registering your site with Google Analytics is one thing. Using Google Analytics to improve your site and gain more blog traffic is something completely different.
Sure, it’s great to log into your Google Analytics account and look at your stats such as visitors, average time on your site etc. Maybe you’ll even compare those figures to the previous week/month/year.
But those figures can actually help you drive more traffic to your blog if you know what to do with them.
You can use Google Analytics to find out where most of your referrals are coming from and target those places more when it comes to promotion. You can check things such as the demographics of your readers e.g. age and gender and try to tailor your content accordingly.
Another great thing to look at on your Google Analytics account is your audience’s geographical location. If a lot of your readers are living in different time zones, you might want to schedule social media updates and promotional posts at times they are most active only.
Finally, and most importantly, you can see which of your posts are performing the best. Use this to create more content that is similar in style and topic, as your audience will probably enjoy it.
12. Optimise Your Content for SEO
SEO is a whole blog post of its own. In fact, it’s a lot more than one.
Optimising your content will help your posts rank higher in search engine results. There’s a number of things you can do to improve your blog’s SEO such as optimising your site for mobile, using keywords and using ALT Tags on your images.
You can read my simple SEO Tips post here for some more detailed information.
By implementing these 12 tips into your blogging strategy, you can grow your blog traffic without having to spend a penny on ads (and certainly not paying for any followers!).
Do you have any other tips for increasing your blog traffic? What has worked well for you in the past? Let me know.
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