Making Money Online

  • 5 Courses You Need to Make Money Blogging

    Is it your dream to make money blogging?

    As a blogger, it’s easy to become overwhelmed by the number of courses out there that offer to help you make money.

    It seems as though there are courses available on every single little part of blogging and online entrepreneurship. Some of them claim to be able to make you six figures in a matter of months. Others claim to make you a pro at marketing overnight. Some are free and others cost $1,000+.

    So, how do you know which courses are for you? How do you justify spending money on some courses when others are free? Are you learning from “the best” in that area?

    I’ll start off by saying that nothing is “free”. I know I sound cynical but it’s true. Almost every free course out there is part of a sales funnel to entice you into buying a premium product or service. There’s nothing wrong with that at all (it’s something most bloggers and business owners do) but it is worth bearing in mind.

    The best way to ascertain whether a course is right “good” and worth the money is to ask people who have already taken the course. For every course that I have purchased (outside of the Ultimate Bundles packages), I have carried out research and asked for feedback from other people. Either in Facebook Groups, on Twitter, or just people I know who have completed the course.

    There are a few courses that I have invested in over the years that have really helped me reach the next step in my blogging journey and allowed me to transition into being self-employed. So I decided that I would write a post with the best 5 courses to help you earn money from your blog. It is these five courses that I would thoroughly recommend to others, especially if you’re trying to monetise your blog.

    5 Courses You Need to Make Money Blogging

    **This post may contain affiliate links for products I love. If you make a purchase through one of these links, I will earn a commission at no extra cost to you. For my full disclaimer, please click here**


    Blogging Babe to Business Boss – Flourishing Freelancer

    5 Courses You Need to Make Money Blogging

    Overview of the Course

    This course was always going to feature first on this list!

    Blogging Babe to Business Boss covers everything a blogger needs to set up their site, grow their traffic, build a tribe and make money. From choosing a profitable niche at the outset to growing an email list and monetizing your blog, this course gives you a step-by-step guide to building your online empire from the ground.

    With this course, you’ll be fully equipped to start your own blog from scratch and generate income through multiple revenue streams. All from the comfort of your own home, doing something you love.

    Each lesson has actionable steps and tasks for you to follow plus, you get access to an exclusive Facebook Group offering additional support.

    What’s Included

    The curriculum for this course is huge!

    There are 10 modules with over 60 lessons. The 10 modules cover the following areas of creating a profitable blog:

    1. Building the Foundations
    2. Creating Your Brand
    3. How to Get Your Blog Up and Running
    4. WordPress Basics and Designing Your Blog
    5. Creating Quality Content
    6. SEO
    7. Your Social Media Presence
    8. Increasing Your Blog Traffic
    9. Building an Email List
    10. Monetising Your Blog

    Price – $97


    From Zero to Superhero Affiliate Marketing Bundle – The She Approach

    5 Courses You Need to Make Money Blogging

    Overview of the Course

    Whether you’re brand new to affiliate marketing or you just need a boost, this course covers the perfect strategy for making money through affiliate marketing.

    From teaching you basic strategies to helping you make affiliate sales in your sleep (literally!), this training bundle is an invaluable resource for bloggers wanting to grow their income. The Zero to Superhero affiliate marketing bundle us a collection of resources and tutorials that you can use to create an amazing affiliate marketing strategy that really works! Since taking this course, affiliate marketing has become my number one source of income from Flourishing Freelancer.

    One of the things that I love the most about this bundle is the case studies; they really show you how to put the information into practice and highlight the kind of results you can achieve with an excellent affiliate marketing strategy in place.

    What’s Included

    • “The She Approach to Making Your First Affiliate Sale” – eBook
    • The Affiliate Programs Masterlist
    • A library of short video tutorials
    • Affiliate marketing case studies
    • Private Facebook Community

    Price – $57 


    Ready, Set, Blog for Traffic – Twins Mommy

    5 Courses You Need to Make Money Blogging

    Overview of the Course

    I love Elna Cain from Twins Mommy and have always had her blog bookmarked for her latest tips. So, when I saw that she had a course, I knew that it would be amazing. And I wasn’t wrong. This course came at the right time for me. I’d read a lot of posts online about how to boost my traffic and, after implementing those strategies I had seen an increase in my daily pageviews. What I also noticed was that my bounce rate was insanely high and hardly any of my viewers were converting into subscribers, let alone customers!

    One of the biggest lessons that I took from this course was the fact that I didn’t just need “traffic”, I needed the right kinds of traffic. I found that I was wasting time promoting myself in the wrong places and driving the wrong kinds of traffic to my site. Once I realised this mistake and started driving the right kind of traffic – the kind that engages and buys – I saw a huge difference in the amount of income I was making.

    What’s Included

    • Three Modules – 15+ video lessons, 5+ text-based lessons
    • Video tech training
    • 204+ Pinterest Group Boards in 17 niches
    • Ready-to-use templates and swipe copy
    • Guest blogging guide

    Price – $45


    Uncork Your Dork Membership

    5 Courses You Need to Make Money Blogging

    Overview of the Course

    Okay, so technically speaking, this isn’t a course, it’s a membership site BUT it had to go on this list.

    The membership area is jam-packed full of useful training. The content is split into three phases:

    • Your Foundation
    • Grow and Grind
    • Show Me The Money

    I’ll put my hands up and say that I’m actually still working my way through the content BUT it’s been invaluable so far.

    What’s Included

    • 25 full traffic training courses with videos and downloads
    • Monthly live events
    • Replays of all past live events and webinars
    • Replays of UCYD summits
    • A library of workbooks, worksheets and eBooks not found on the blog

    Price – $39 per month


    Pageviews from Pinterest – Blog Beautifully

     

    5 Courses You Need to Make Money Blogging

    Overview of the Course

    This 7-step system from Krista Dickson is the reason that my Pinterest account generates over 300,000 impressions each month!

    5 Courses You Need to Make Money Blogging

    Not only have the impressions, views and repins on Pinterest itself improved but so has my blog traffic. In fact, the pageviews I received as a direct result from Pinterest has tripled!

    The course is split out into 8 super-easy-to-follow modules. As well as how to grow your traffic from Pinterest, this course also includes advanced strategies that help you to grow your email list, create sales funnels and make affiliate sales, all with Pinterest!

    What’s Included

    • 8 step-by-step modules
    • Ebooks, video tutorials and checklists
    • Bonus workbook on discovering your blog’s profitable niche
    • Bonus branding eBook
    • 3,000 free pins on BoardBooster
    • Bonus video tutorial on BoardBooster tribes

    Price – $197


    Making the Most of Blogging Courses

    So now that you know which courses I recommend taking, here are my top tips for making the most of them:

    • Don’t enrol in too many courses at the same time – you want to be able to dedicate time to learning which you can’t do if you’re enroled in hundreds of courses at the same time! It’s also easy to become overwhelmed if you have lots of courses waiting to be started.
    • Even if you’re enroled in a couple of courses at the same time, make sure you only work on one at a time to allow yourself to fully absorb the information.
    • Make time to study – block out dedicated study time so that you can fully focus on learning as much as possible from the course. Make sure that your study time is free from any distractions.
    • Find your own learning style – we all learn in different ways. Some people take handwritten notes, others like to type notes. Some people don’t do notes at all! Do whatever works best for you.
    • Take time to implement the strategies you learn – one thing you need to remember is that no matter how good the courses are, you won’t see any results unless you put the work in.

     


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  • How to Make Money Using Affiliate Links on Pinterest

    Ever wondered how making money using affiliate links on Pinterest works? Did you even know that was a thing? Well fear not, this post is about to explain it allllll for you!

    If you’re a regular visitor to Flourishing Freelancer, you’ll know that affiliate marketing is one of my favourite ways of monetising my site.

    Once things are set up, it can be pretty much a passive income stream (we all know that there’s no such thing as truly passive income!)

    Affiliate marketing has been around for a long time and when I started to think of ways that I could monetise my blog, affiliate marketing was high up on my list. So I tried a couple of things and nothing seemed to work.

    And when I say nothing seemed to work, I mean I made zero sales!

    So, like everything blogging-related, I took to Google to find out what I was doing wrong and how to fix it. I read eBooks and enrolled in free email courses. I tried different techniques until I found a strategy that worked for me: using affiliate links on Pinterest

    How to Make Money Using Affiliate Links on Pinterest

    **This post may contain affiliate links for products I love. If you make a purchase through one of these links, I will earn a commission at no extra cost to you. For my full disclaimer, please click here**


    What is Affiliate Marketing?

    Before we get into the details of how to make money from affiliate links, let’s take a look at what affiliate marketing is.

    Put simply, affiliate marketing is when you promote a product or service and, when someone purchases it through your unique link, you earn a small commission. It doesn’t cost anything extra to the person who purchases the product or service.

    You get your unique links by signing up to the product or service’s affiliate programme.

    Some products and services have their own unique affiliate programmes whereas others use affiliate networks like Share A Sale and Skimlinks to manage their affiliate programmes. In these cases, you can join the programme via the affiliate network.

    Not every shop, product or service out there has an affiliate programme. If they do, it’s usually mentioned at the bottom of their site like this:

    How to Make Money Using Affiliate Links on Pinterest

    You can also just Google the name of the company, product or service that you love + “affiliate programme” and check the results.

    Most affiliate programmes require you to have your own site before signing up as an affiliate. Here’s my full post on how to get your blog set up in just 20 minutes.

    To get you started, here’s a list of my current favourite affiliate programmes:

    • Ultimate Bundles – they offer bundles for pretty much anyone and everyone! 
    • Share a Sale – this is a network that lots of sites use such as Optin Monster, Tailwind, Thinkific…the list goes on!
    • Skimlinks – this is another affiliate network that includes brands such as BooHoo.com, Missguided UK, Hootsuite and Vimeo. The great thing is that a lot of these pay per click, not just per sale! 
    • My own affiliate programme! I’m currently looking for new affiliates to join my team. If you’re interested, simply complete this form to sign-up.

    If you’re getting serious about affiliate marketing as an income stream for your blog, you need to get your hands on the Affiliate Programmes Masterlist which includes over 500 affiliate programmes in 17 different niches.

    How to Make Money with Affiliate Links on Pinterest

    Why Affiliate Marketing?

    Put simply, affiliate marketing is simple and has the potential to make you a lot of money.

    It does, of course, require a bit of work to get things set up but we’ll get on to that later in the post.

    For it to work well, your affiliate marketing strategy should align with your blog and your niche. Because of this, very little additional work should be required on your part.

    How to Make Money Using Affiliate Links on Pinterest

    Let’s say, for example, that you’re a travel blogger. You would want to join affiliate programmes related to travel; maybe a company you sells backpacks or even a travel review/booking site like Trip Advisor. Because you will already be writing about these things (backpacks and hotels) on your site, it will be easy for you to add in some affiliate links without having to do a whole load of additional work and any pins you create will fit your current topics.

    If, on the other hand, you decided to join an affiliate programme that didn’t match your blog or niche – using the example above, let’s say you decided to join an affiliate programme for a home store – you would have to create brand new content and go out of your way to promote those affiliate links. And, even if you did do that, chances are that your readers wouldn’t be interested in those products anyway because they’re on your site for travel related information. That, in turn, would mean very few click-throughs and even less sales. So, more work and less sales. Not what you want!

    There’s great potential for earning with affiliate marketing as a lot of programmes offer a 30-50% commission rate. Whilst commission rates do vary massively, most seem to sit in this bracket.

    Where I Went Wrong

    As I mentioned at the start of this post, affiliate marketing was one of the monetising strategies that I couldn’t wait to implement.

    So, I signed up to a bunch of affiliate programmes including Amazon Affiliates and a couple of random companies that make and sell WordPress themes. I chucked a load of links into my blog posts, as well as adding images with the links in my sidebar.

    Feeling rather proud of myself and pleasantly surprised with “how easy” it had all been, I sat back and waited. And waited. And waited some more.

    I bet you can guess what happened…

    …nothing. Literally nothing happened. No one clicked on the links. No sales were made and I made no money at all.

    I felt terrible. I had been so excited about the thought of giving my readers a link to some great products and then effortlessly making some money from it. But, after 2 months of not a single cent, I felt defeated and like a complete failure.

    But why was I making no money?

    Not only were the links poorly placed but I wasn’t giving people a reason to click through and buy the products. There was no context to them and I certainly wasn’t “selling” the products to my readers.

    I had no strategy.

    How to Make Money Using Affiliate Links on Pinterest

    What Changed?

    As I mentioned in the intro to this post, I started doing some research into actually making money from affiliate programmes.

    You see, I’m not the kind of person who says “Oh, I don’t know how to do this, I’ll do something else instead”. No. If I don’t know how to do something, I go out there and teach myself how to do it.

    After weeks of searching the internet and taking free email courses, I decided that it was time to invest financially in something that could really help me.

    I’d read a lot of reviews and recommendations for the eBook, How to Make Your First Affiliate Sale in 24 Hours using Pinterest by Elise from House of Brazen.

    It was (and still is) an absolute bargain at $25 and it changed my affiliate marketing game for good. It was this eBook that introduced me to using affiliate links on Pinterest. I figured, if the strategy in the book worked, I’d make my money back in no time at all. And I was right!

    Grab your copy of the eBook here 

    How to Make Money Using Affiliate Links on Pinterest

    I’m not going to share the contents of the book on here because…well, that’s just not fair on Elise and all of the hard work that she put into it. If you want to learn her exact strategies, grab a copy of her book – you won’t be disappointed!

    How to Make Money Using Affiliate Links on Pinterest

    Why Use Affiliate Links on Pinterest?

    A few years ago Pinterest actually banned affiliate links from their site. But, in 2016, they allowed them back again. Great news for us bloggers who use affiliate links as a way to monetise their site. 

    So why choose Pinterest as the place to promote and share your affiliate links? Well, it’s quite simple really. Look at the stats for my Pinterest account:

    How to Make Money Using Affiliate Links on Pinterest

    Look at the number of viewers per month! I would never get that kind of traction on my site itself. So, whilst I still add affiliate links into my blog posts (like this one), most of the income I see from affiliate marketing is through using affiliate links on Pinterest.

    How to Make Money Using Affiliate Links on Pinterest

    Getting Started with Pinterest

    Before we go any further into the strategy itself, it all starts with Pinterest.

    The first step in using affiliate links on Pinterest is to optimise your Pinterest account so that more people see it and see your pins.

    My top tips for optimising your Pinterest account are:

    1. Switch to a business account – this will allow you access to better analytics and you can enable rich pins
    2. Add keywords to your account name – for example, my account name is “Dani from Flourishing Freelancer | Blogging and Social Media Tips”
    3. Include descriptions of your boards that include keywords that your audience will be searching for
    4. Add descriptions to your pins. Enabling rich pins will take care of this for you when pinning from your own site but not when using affiliate links on Pinterest (more on this later).

    You will be pinning your affiliate links to your regular Pinterest boards but you might also be interested in creating a new board specifically for your affiliate links too. For example, I have a board called “Blogging Products and Tools I Love” which consists solely of affiliate pins.

    For more information on optimising your Pinterest account and generally boosting your traffic with Pinterest, check out my free Pinterest for Beginners course here.

    How to Make Money Using Affiliate Links on Pinterest

     

    Choose Your Affiliate Programme

    To start off with, we’ll just focus on one affiliate programme.

    So, choose one that you think matches your blog and will really resonate with your audience.

    Take your time to find the right programme.

    A great place to start is with something that you have used a lot and are completely in love with. Take your blog theme for example. It’s something you probably have a lot of experience with and, if you’re still using it, you probably love it too! Another example might be an eBook or a course that you have recently completed and implemented. If you’ve seen fantastic results, why not see if they offer an affiliate programme.

    How to Make Money Using Affiliate Links on Pinterest

    I like to keep spreadsheets of all of the affiliate programmes I am part of, including:

    • Link to the programme dashboard
    • Login details
    • Commission rate
    • Payout threshold
    • My unique affiliate link for the product or service
    • I also have a spreadsheet to track income that has a section for affiliate sales.

    You can grab my affiliate tracking sheets for free here:

    Affiliate Programme and Income Trackers

    Grab the spreadsheets that I use to manage affiliate programmes and track my income.

    We won't send you spam. Unsubscribe at any time. Powered by ConvertKit

    Once you’ve chosen an affiliate programme, signed up and been approved, it’s time to get started adding those affiliate links to Pinterest!

    How to Create Beautiful Pins

    The next step in the process is to create beautiful pins to accompany those affiliate links.

    Some lessons, including the eBook I spoke about earlier, will say that you can use the pinnable images of the product that you’re promoting. Most affiliate programmes will provide you with images to use. And that’s fine.

    This next section is for those of you who wish to make your own, on brand pins.

    Personally, I like to use a mixture of both. My results have been mixed. For some programmes my own pins seem to work better and for others, the programme’s pins work better. So, to err on the side of caution, I always use both.

    There are tonnes of articles out there on the internet around the anatomy of a perfect pin. And there seems to be a general consensus on what that is:

    How to Make Money Using Affiliate Links on Pinterest

    1. Headline

    You need to make it really clear to people who are scrolling through Pinterest, what you are offering them. Your headline needs to be really clear and easy to read so that your target audience can read it without having to click on the pin to enlarge it.

    If they can’t read what it says, they will just scroll past. It’s as simple as that.

    The text you include should explain what the blog post or web page behind it (i.e. where your reader will end up if they click through) is about.

    2. Be On Brand

    Being on brand is essential on Pinterest and across all of your social media profiles. You want people to be able to recognise your content easily and you also want it to stand out from the crowd.

    There are four elements to making your pin on brand:

    1. Use the same fonts that you have in your style guide. If you haven’t created a style guide yet, pick two or three fonts and stick to them.
    2. Use your brand colours. Again, these will come from your style guide. Play around with the layout of your pins to see what works best for your branding in terms of lighter colours, or blocks of colour etc.

    3. High-Quality, Eye-Catching Images

    I am the first person to admit that I am rubbish at taking good photos. Holiday snaps, yes. Professional looking flatlays, no. So I opt for stock images. If this sounds like you, check out my favourite places to get stock photos:

    So, you know what you need to include in your pins but how do you actually create them? Good old Canva is the answer! You can use lots of tools like Photoshop or PicMonkey but, as I’ve mentioned before, I love Canva. It’s super easy to use and there’s a free version for those who are on a budget!

    Related Post → How to Use Stock Photos Legally

     

    It’s Time to Start Pinning!

    Now that you have your unique affiliate link for your chosen product or service and you’ve created the pin that you’re going to share. So, how do you get the two together on Pinterest?

    It’s really simple and doesn’t take more that 2 minutes!

    Head to your Pinterest profile and click the red “+” symbol in the top right-hand corner. You should see an option to “upload image”, like this:

    How to Make Money Using Affiliate Links on Pinterest

    After clicking on “upload image” you will see a pop up box where you can upload the image you have created and add your affiliate link. Complete both parts and hit “Continue”.

    On the next screen you will be prompted to choose a board to pin your pin to (pin, pin, pin…how many times can I say pin in a row?). Choose a relevant board to add your pin to.

    Before you hit save, you will want to add a keyword-rich description of the pin to help it get found by others on Pinterest.

    How to Make Money Using Affiliate Links on Pinterest

     

    IMPORTANT – YOU MUST DISCLOSE THAT THE PIN IS AN AFFILIATE WITHIN THE DESCRIPTION

    Once you’ve added your description, hit “save”.

    And that’s it. You’ve added one of your first affiliate links on Pinterest!

    How to Make Money Using Affiliate Links on Pinterest

    Keep Pinning

    As with anything on Pinterest, it’s not much use just pinning it once to a single board.

    You need to get that pin out there and in front of as many eyes as possible.

    So, go back to that pin (on whatever board you pinned it to) and start repinning it to other relevant board on your Pinterest account. Once you’ve pinned to all of your relevant boards, it’s time to move on to group boards.

    Before you pin your affiliate links to any group boards, you need to check the rules of each group board to ensure that they allow affiliate pins as some don’t. Personally, I have a spreadsheet of all of the group boards I am a member of along with notes of their rules and, specifically, which boards do allow affiliate pins.

    Pinning your affiliate pins to group boards is essential, especially if you have a small following on Pinterest as not only does it get your pin in front of more eyes but, because of the nature of groups boards, it means that those eyes are in the right audience.

    Related Post → How to Find and Join Pinterest Group Boards

    Automating the Process

    Unfortunately, you can’t automate the entire process!

    But, you can automate a large part of it – repinning your affiliate pin.

    And the secret weapon for automating the process? Boardbooster.

    It’s super easy to set up the automation with Boardbooster. Simply create a campaign, select the group boards that allow affiliate pins and then add your affiliate pin to the associated secret board! Boardboost will take care of the rest for you!

    You can read more about using campaigns in Board booster in this great post by Krista Dickson of Blog Beautifully – Why Boardbooster is the Best Pinterest Tool Ever.

     

    Ready to Learn More About Affiliate Marketing Strategies?

    So, we’ve covered the strategy behind using affiliate links on Pinterest but what about affiliate marketing strategies more widely?

    Whilst this post is solely focused on using Pinterest, I do have a fantastic resource for you that covers all kinds of affiliate marketing strategies.

    Introducing the Zero to Superhero Affiliate Marketing Bundle. The bundle includes a whole heap of information including:

    • What affiliate marketing is and why it’s better than any of the other blog monetisation methods
    • When is the right time to start, and what affiliate marketing myths have been holding you back?
    • How to get started with affiliate marketing (step-by-step)
    • What common affiliate marketing mistake to avoid to start earning quicker and make your first affiliate sale this week
    • Finding the right affiliate programmes for your blog
    • How, where and how often to include affiliate links in a way that is NOT spammy and that won’t turn your readers away
    • How to properly disclose your affiliate links (with examples) and keep track of your income for tax purposes
    • Driving traffic to your affiliate posts and increase your clicks and earnings.

    Whilst Pinterest is an amazing way to make sales through your affiliate links, there’s lots of other ways to make that happen too. As with any element of monetising your site, I would recommend trying and using lots of different methods to see what works best for you and your audience.

    With this post and the affiliate marketing bundle, there’s nothing stopping you from making your first affiliate sale!


    Don’t forget to grab your tracking sheets before you head off!

    Affiliate Programme and Income Trackers

    Grab the spreadsheets that I use to manage affiliate programmes and track my income.

    We won't send you spam. Unsubscribe at any time. Powered by ConvertKit

  • How to Offer Coaching Services on Your Blog

    My favourite (and one of the easiest) ways I make money on FF is to offer coaching services for new bloggers.

    There are lots of ways to make money online and a whole tonne of different ways to monetize your blog. But, a lot of them take a lot of upfront work and it can take a while for you to see any income from them.

    The beauty of coaching is that almost anyone can offer coaching services on their blog and, it doesn’t take long to see the money coming in.

    Offer Coaching Services on Your Blog

    **As an active affiliate, the links below are my referral links to the programme and I will receive a small commission at no extra cost to you. For my full disclaimer, please click here**

    In this post, I’ll be telling you the exact steps you need to take to offer coaching services on your blog. But, to get things started, I want to tell you why coaching services are possible for almost any blogger and why they are such a good method of making money online.

    Why coaching?

    Making the decision to offer coaching services on my blog was easy…once I’d considered it.

    For the longest time, I thought that coaching was way out of my league. I thought that it would be really difficult to get started and that no one would be interested in my services. interested in my services. So I never gave it any thought – I left it to the pros!

    Then, when I quit my day job and I had more time, I decided it was time to offer some new services. And that’s when I started to look into coaching in more detail.

    It quickly became apparent that coaching was an “easy” way to make money online. I say “easy” in inverted commas because, as with any service you offer, it takes hard work and dedication. The process of being able to offer coaching services online is, however, fairly straightforward. As is finding clients if you choose the right coaching services for you and your audience.

    The initial set up takes very little work and, once your services are listed online, you don’t need to do a huge amount other than raise awareness and promote yourself. And then, of course, the actual coaching bit itself!

    And the best part? Almost anyone can do it.




    I Don’t know enough/how to coach

    The more I read, the more I realised that I could do this coaching thing! You see, the thing is, I was already coaching to a certain extent.

    One definition of coaching is:

    “to give (someone) professional advice on how to attain their goals.”

    Every blog post and every newsletter I was sending was teaching people something. I was giving advice on how bloggers and entrepreneurs could attain their goals.

    So, if you’re already teaching people things, whether it’s how to make healthy meals quickly, or how to do make-up for special occasions, you could be a coach (I’ll talk about this more later).

    But, we all know that coaching services are traditionally more focused than blog posts and newsletters. All you have to do is take your knowledge and expertise, package it up and tailor it to the specific needs and goals of your clients.

    I describe my coaching process to my clients like this:

    chat -> plan -> implement & accountability -> review -> re-plan

    One of the main reasons that people turn to coaches is for the planning and the accountability parts of the system – they need the extra help to get their strategy in place and encouragement to stay on track and keep moving forward.

    So, if you have the information and knowledge to share with people and you can keep them on track/accountable, then you can be a coach!

    But I don’t know what to coach!

    The great thing about coaching is that people want coaches for all kinds of things.

    You can coach pretty much anything you want to.

    But, if you already have a blog, chances are, you already know what you’re going to coach! As I’ve mentioned, you’re probably already coaching to a certain extent by sharing your knowledge and expertise with your audience.

    If you’re a lifestyle blogger, you might consider offering to coach “lifestyle” topics such as self-development, work-life balance, productivity etc.

    If you’re a freelancer you might consider offering coaching services on topics such as novel writing or how to become a freelance writer.

    By choosing to offer coaching services based on your blog’s niche, you also already have your clients. If people are coming to you looking for advice on starting a blog, they are the perfect clients for your coaching services for new bloggers!

    So, not only do you already have your topic chosen but you also already have your clients right there.




    How do I start a coaching service?

    As I’ve already mentioned, anyone with a blog or site can offer coaching services. Not only that, but it’s really easy to get set up AND you don’t need to spend any money getting started.

    So, here’s how to get your very own coaching service up and running.

    1. Have a strong starting point

    Vague right?

    What I mean by this is having a blog or site jam-packed full of high-quality, useful information. Before you offer coaching services you need to gain the trust of your audience as an expert.

    Your blog readers are your potential clients. So, before you pitch your services to them, wow them with your knowledge and ability to teach.

    It’s also a great idea to focus your posts on the topics that you want to cover in your coaching service. For example, a lot of my content is focused on showing new bloggers the ropes.

    If you’re just starting out, why not check out my post on how to consistently create valuable content for your blog?

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    2. Create your packages and a services page

    The only way that your readers will know that you now offer coaching services is if you tell them.

    In my personal opinions, I think you should give an outline of what your services entail, along with a price (even if it’s just a guide price). Nothing annoys me more than reading about something really interesting and then having to request a price or sign-up to a newsletter just to get information. In fact, 9.5 times out of 10, I’ll just leave the page and look elsewhere.

    From a coach’s perspective too, it allows your readers to make an early decision as to whether your services are right for them without having to contact you. If they’re looking for different services, or you’re out of their price range, they can assess that themselves before contacting you. This will avoid a whole load of emails coming through to you saying “I see you offer coaching services, do you offer x, y, and z?” Of course, there are some people who will ask anyway!

    Your services page doesn’t have to be anything fancy as long as it includes the basic information that your potential clients will need. This might include:

    • Why they need a coach/why having a coach is a great idea
    • What you coach/what you offer
    • An outline of the process
    • The cost of your coaching services

    You don’t want your sales page to be too complex or include too much information. After all, it is essentially a sales page and people just want to know what is on offer, how it will help them and how much it will cost them.

    If you feel your services page is getting too long, you can separate it out into two pages like I have. The first page The first page explains everything outlined above with the exception of prices. The second page gives more details of what each package includes, along with the cost.

    3. Design a way for potential clients to reach out to you

    To keep things simple, you don’t want to be inundated with random inquiry emails. They may get lost in your inbox and, they may lead to long and drawn out exchanges.

    There will be certain information that you wish to obtain from your potential clients before you start working them so, why not get this information from them at an early stage?

    The easiest way to do this is to create a form for them to complete when they first get in touch with you. If your site uses WordPress then it’s really simple to create a form using WPForms. Here’s what the form for my coaching service looks like:

    As you can see, it provides me with the information I need to conduct an initial call with a potential client and discuss the next steps with them.

    The complete forms come straight through to my email inbox with the subject line “Coaching Inquiry Completed Form”. This means that I can identify them in my inbox immediately and respond quickly.




    4. Have a process in place

    Once I’ve received an initial inquiry form, I generally follow this 5 step process:

    1. Book an initial chat – this is to gain more information from my client to establish what help they need and to ensure that my coaching services are right for them.
    2. Confirm their package – based on our discussion I make sure that they have chosen the right package and send them the terms of service and payment.
    3. Work on a plan/strategy – at this point I have the initial inquiry form and my notes from our initial chat to draw up a plan for my client.
    4. 1:1 coaching session – during this 30 minute all I work through the plan/strategy with my client to ensure that it covers everything they need and that they are comfortable with how to follow the plan.
    5. Ongoing support – I then offer continued support to my clients as they implement and work through the plan/strategy we have agreed upon at #4.
    6. Review and re-plan – this is an optional extra on all of my packages. If my clients are happy to take the plan/strategy and run with it on their own, then that is fine with me! But, it can be extremely useful to track and assess progress. And then to re-evaluate the plan/strategy in light of progress being made.

    5. Promote your services!

    This is probably the most tricky part of the whole getting set up process.

    So, you have your packages and essential information laid out in a beautiful services/sales page BUT how do you get people to that page in the first place?

    There are a number of different ways, all of which apply to any sort of sales page or landing page.

    Firstly, let the people on your email list know. Build up anticipation by mentioning something new and exciting coming to your site. Then, once your services page is up and running, let them know. You might even want to consider offering those special people on your email list a discount on their first session or even an opportunity for a free session.

    Next, make sure that you’ve added updates to all of your social media schedules. Promote your services in the same way that you promote any of your other content on your social media accounts. Add a pinned Tweet, share pins to group boards (those that allow it!) and share it on your Facebook Page and Group. Don’t forget to keep promoting it, one Tweet isn’t going to cut it!

    Another great way to spread the word is to signpost your readers to your services page from other parts of your site. Add a link in your sidebar, add links into posts that relate directly to your coaching services or, write a post about them (like this one).

    You could also start a referral circle. I know a lot of bloggers and coaches do this. Find some other awesome coaches that you know and trust who offer different services to you. When you see people in Facebook Groups in search of help that you don’t personally offer, you recommend your friend and vice versa. We all know it’s impossible to be online and networking all day every day so why not share the workload?!

    So, what’s holding you back?

    Now that you know how to offer coaching services on your blog, what’s stopping you?

    If there’s anything else you want to know, let me know in the comments below.

    If you’re feeling inspired to start coaching, why not share your new services in the Flourishing Freelancer Facebook Community Group?

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