Welcome to the second post in my Curating the Perfect Blog Post mini-series. Today’s post is the first part of The Actual Writing Bit – Incredible Post Ideas and Titles.
As you might have guessed, the actual writing bit is an essential part of curating the perfect blog post. After all, if you have a blog, your blog posts are what your readers are on your site for!
But blogging isn’t as easy as simply throwing some words together on the screen, hitting publish and hoping people read it. Your blog posts need a strategy. They need to be well thought out, planned and perfectly executed, starting with your post ideas and titles.
Before you start working on the main body of your blog post, here’s your step-by-step guide to creating incredible post ideas and titles for your blog.
Picking Your Idea
It’s pretty obvious that before you can even start writing your perfect blog post, you need to know what you’re going to write about. Sure, you could just write about whatever you feel like on the day but, if you want your blog to be a successful business, there needs to be some sort of strategy behind your idea selection.
Once you have a topic in mind, ask yourself the following questions before deciding whether to pursue that post any further:
- Does it appeal to my ideal reader? Does it solve the questions/problems my audience have?
- Will this post help me make more sales? Can I use affiliate links? Does it lead nicely into my sales funnel/opt in?
The target here is to be creating content that both helps your readers and helps grow your business.
Keywords and Phrases
One great way to choose ideas that will actually bring readers to your site is to search for keywords using tools like Google Adwords Keyword Planner. This is a free tool that helps you find keywords and phrases that people are searching for. It also tells you how much competition there is out there relating to those keywords and phrases. The trick here is to find an idea that people are regularly searching for but that not too many people are writing about. Play around with your keyword search until you find the one that is relevant to you and your audience, and has the right amount of searches and competition.
Look for Inspiration
You can also find inspiration from reading other blogs and articles. Taking inspiration from other blog posts is all well and good but make sure that you’re not straight up copying someone else’s hard work. You can take a post that has inspired you and make it your own – write it in your own voice and add a fresh perspective to the topic.
Creating an Attention-Grabbing Title
The post title is most likely the first thing your readers will see (depending on where they find your post) and it’s what they’ll most likely use to decide whether or not to read the post. Your title needs to grab the attention of your readers and make them feel compelled to click through and read the post.
Titles that include “How” and “Why” are popular choices because a lot of the time, your readers are looking for an answer or a solution to a question or problem that they have. Including these words lets them know that the answer lies within your post.
1. Start with a Working Title
Writing your title before writing your post will help you focus. Start by writing what you want your post to achieve.
Don’t worry too much about the exact wording at this stage. Just get a rough draft of your title down. Then, once you’ve finished writing your post, you can go back, edit and finalise your title.
2. Think About Search Terms
If you’ve followed the steps above, you should have already done your keyword search and settled on something. Now you have to make sure that it’s in your post title. After all, if people are searching for it, you want it to be obvious that your post includes that keyword.
3. Make the Value to Your Readers Clear
As you know, most readers will be coming to your site looking for something specific. It might be advice, an answer to a particular question, or just entertainment. Whatever it is that you’re offering to your reader, make it clear in the title. Using words such as “How to” and “Why” will help with this.
4. Use Strong Language
No, I don’t mean start swearing in all of your post titles. What I mean is include words that get people excited or intrigued like “amazing”, “life changing”, “devastating”…These words make your readers want to click through to find out what it is you’re talking about and why you’re describing it in that way.
5. Keep It Short and Accurate
Your title shouldn’t be too long – around 60-70 characters. This will ensure that your title is visible in search engine results and on most mobile devices.
Keeping your title accurate is also important. People are looking for something specific so don’t tell them that you’re going to provide them with that if you’re not. Whilst it might get that reader to click through onto your site, they’re definitely not going to hang around. It works the other way too. You want people to know what’s inside – tell them exactly what they can expect!
If all else fails, you can use one of these 50 blog post ideas!
Access the 50 Blog Post Ideas Download Here
So, now you have your idea, your keywords and a catchy (working) title. The next post in this mini-series will cover planning and filling out the details.
Got any questions? Let me know in the comments below.